Lofty is a platform product that's been our vision from day one. We want to be the operating system for our users and their essential operating staff for agents, Realtors, and brokers, no matter how big they are.
At Lofty, it's an end-to-end experience from consumer search on the IDX portal all the way to nurturing the client relationship in a CRM and converting that relationship into a real transaction.
Platform also means we are not just by ourselves. We have a pretty powerful marketplace bundle with our product which comes with two parts. One is, obviously, we have an open API system, so we allow our partners to build their own apps on top of the system.
We have pretty tight control on user experience. The important value-added services, marketing automation services, automated campaign lead generation service, those services are essentially created by us.
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