There is a large market gap for AI integrators who can adapt AI tools for practical use inside corporations. Millions of companies lack dedicated AI budgets or on-staff AI experts but still need to adapt to the AI era. The opportunity resembles early personal computer adoption when consultants explained PC value to companies unfamiliar with the technology. Students who learn to customize models and master tools like Sora and Veo can demonstrate practical improvements and win business. Demonstrated projects and built prototypes can be more persuasive than traditional resumes. Targeting smaller companies with limited AI knowledge offers outsized career opportunities compared with big tech roles.
Mark Cuban has advised young people looking to break into the artificial intelligence sector to focus less on working for big tech companies and more on developing skills to help smaller businesses integrate AI. Speaking in a livestreamed interview on the Technology Business Programming Network (TBPN), the billionaire entrepreneur and former Shark Tank star said there is an enormous gap in the market for "AI integrators" - people who can adapt AI tools for practical use inside corporations.
"When I was 24, I was walking into companies who had never seen a PC before in their lives and explaining the value," he said. By offering customised solutions, he was able to win business and launch his career. He argued that today's students could do the same with AI, walking into businesses and showing them how the technology could improve operations.
TBPN co-host John Coogan agreed, recalling how he and his co-host Jordi Hays had hired two interns not because of their resumes but because "they just built products. Instead of saying, 'Here's what I can do,' they just showed us. They took a day and just built something." Cuban cautioned that pursuing a traditional computer science path at one of the tech giants may no longer be the best route.
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