At the Stripe Sessions conference, Meta CEO Mark Zuckerberg revealed plans to transform the ad industry with an AI-driven tool that automates ad creation and targeting. Businesses will simply need to state their objectives and budget, allowing Meta to deliver tailored results efficiently. While creative agencies might persist, smaller businesses could bypass the traditional creative process. Zuckerberg emphasized that current tools already outperform human marketers and highlighted the potential for further innovation by optimizing creative aspects through AI.
The basic end goal, here, is any business can come to us, say what their objective is - we get new customers to do this thing, or sell these things.
During his Sessions appearance, Zuckerberg posited that while creative ad agencies would continue to exist... small businesses might not 'have to start off with the creative'.
Meta's tools can find interested users better than human marketers can, claimed Zuckerberg. The next logical step... is trying to apply this data-driven optimization to the creative side.
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