Vibe coding promises creating working applications from natural-language prompts, and some startups have used that promise to reach high valuations. For many businesses with mission-critical needs, AI-generated code remains unreliable because models hallucinate and can produce sloppy or malicious output. A large share of professional developers therefore avoid vibe coding tools. Aboard offers an alternative called vibe product management, pairing solution engineers with AI to accelerate planning and discovery. The focus is on defining components and assembly before coding, producing faster but more dependable enterprise software through disciplined upfront design.
For a wide swath of businesses with straightforward but mission-critical needs, vibe coding doesn't actually work. AI still hallucinates, which means the code it generates is often sloppyand occasionally downright malicious. It can't be trusted to be secure or consistent. No wonder that according to one major survey, 72% of professional software developers don't use vibe coding tools on the job.
A New York-based startup called Aboard is pursuing a different approach. Call it "vibe product management." Instead of using AI to jump right into generating code (and holding on for dear life), business leaders can work with "solution engineers" at Aboard who use AI to turbocharge the planning and discovery phases of enterprise software development-the lumbering, unsexy, but essential work of deciding what components to code and how to assemble them reliably.
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