Meta's Q2 revenue reached $39.1 billion, driven by advertising, with a 50% operating margin. The company plans to increase AI investment despite high margins.
CEO Mark Zuckerberg emphasizes investing in AI early to build capacity and integrate it into all Meta products, foreseeing its significant impact on the tech industry and advertising.
"It's why there are all these jokes about how all the tech CEOs get on these earnings calls and just talk about AI the whole time," Zuckerberg said.
AI is already revolutionizing how advertisers utilize Meta's platforms, indicating the crucial role AI will play in future product developments.
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