MIT report: 95% of generative AI pilots at companies are failing
Briefly

Generative AI shows potential for enterprise applications, yet the majority of implementation efforts experience stagnation. Only about 5% of AI pilot programs successfully generate rapid revenue growth. Factors contributing to this failure include a significant 'learning gap' regarding tools and organizational integration. Startups have shown remarkable success with generative AI by effectively addressing single pain points. A misallocation of resources persists, with over half of generative AI budgets focused on sales and marketing, despite the highest ROI appearing in back-office automation.
Despite the rush to integrate powerful new models, only about 5% of AI pilot programs achieve rapid revenue acceleration, while most fail to deliver measurable impact on P&L.
Some large companies' pilots and younger startups are really excelling with generative AI, as startups led by younger individuals have seen substantial revenue growth through effective pain point execution.
The core issue with generative AI implementation is not the quality of AI models but the 'learning gap' for tools and organizations, leading to flawed enterprise integration.
More than half of generative AI budgets are allocated to sales and marketing tools, while the biggest ROI is found in back-office automation, suggesting a misalignment in resource allocation.
Read at Fortune
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