#resource-allocation

#resource-allocation

Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing budgets on influencers. Against this backdrop, the inaugural gathering of the Global Influencer Council highlighted both the promise and the challenges of scaling influencer marketing. The council is a new body of marketing leaders from some of the world's most iconic brands aiming to set standards in the creator economy through collaboration, transparency, and shared best practices.

Doubles tennis requires specific skills developed by players who have relied on this system to make a living. Confiscating this competition to benefit superstars feels unjust.

Overspending on unproven channels often wastes resources and distracts from more effective marketing efforts. It's crucial to evaluate channel performance before committing large portions of the budget.

Business owners often focus solely on growth, seeking more customers and revenue. In contrast, private equity investors prioritize capital efficiency, asking where to best allocate resources.

The Atlanta Falcons face criticism for trading away valuable draft resources for EDGE prospect James Pearce, Jr. However, analytics suggest their drafting strategy may yield positive results.