"1% growth is actually a pretty good thing in the PC industry right now," Ryan Reith, group vice president, IDC's Worldwide Device Trackers, told us. "That's what we expected for the year, and actually, the market is shifting back to some recovery." This quote emphasizes the resilient nature of PC sales amidst economic challenges and shows that even a modest growth can indicate positive trends in the market.
"The commercial refresh usually is pretty resilient because, certainly in developed markets, a lot of medium to large enterprises want to stay ahead," said Reith. This statement underscores the critical nature of PC refresh cycles within enterprises, demonstrating that despite economic instability, businesses will prioritize updating their technology.
Microsoft has declared 2025 the "year of the Windows 11 PC refresh," as the tech giant is ending feature and security support for Windows 10 PCs beginning October 14. This announcement signals a significant shift in the market as businesses prepare for replacing older systems, further impacting PC sales.
The Consumer Technology Association estimates that Trump's proposed steep tariffs on imports - between 10 to 20% and climbing as high as 100% from China - could increase laptop and PC prices significantly. This raises concerns about the cost of technology in the near future.
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