"But now, a telling new data point has emerged: Donaldson is worried that his niche could be threatened by AI. Posting on X-formerly-Twitter over the weekend, MrBeast fretted that "when AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living." "Scary times," he admitted."
"Donaldson's existential worrying comes after the launch of OpenAI's Sora 2, generative AI software that lets users create short, photorealistic clips with alarming ease. Soon after its release, users began spoofing OpenAI's CEO Sam Altman into an endless variety of mocking scenarios, such as grilling a dead Pikachu, or CCTV footage of the exec shoplifting from Target. Altman seemed to take it in stride, though OpenAI did clamp down on the kind of content users could generate with Sora 2."
Jimmy "MrBeast" Donaldson produces large-scale, stunt-driven YouTube content that often turns financially desperate participants into spectacle while providing them some financial benefit. Debates over the ethics and merits of that model have persisted for years. Donaldson expressed worry that generative AI could replicate his reality-defying premises, threatening the niche and millions of creators who earn a living on YouTube. The release of OpenAI's Sora 2 enabled easy creation of short photorealistic clips, prompting users to produce mocking deepfakes of public figures. OpenAI later restricted certain Sora 2 outputs after high-profile examples circulated.
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