#mrbeast

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#beast-industries
fromTechCrunch
4 months ago
Venture

Could MrBeast IPO? His CEO wants fans to have 'a chance to be owners of the company' | TechCrunch

Media industry
fromKotaku
1 week ago

MrBeast's Company Sued By Woman Over Claims Of Sexual Harassment

A former employee of Beast Industries has filed a lawsuit alleging sexual harassment and mistreatment after maternity leave, which the company denies.
Women in technology
fromVulture
1 week ago

Accusations of a Toxic Workplace at MrBeast's Production Company

Red flags at Beast Industries were overlooked by Lorrayne Mavromatis due to excitement about working for MrBeast's popular YouTube channel.
fromTechCrunch
4 months ago
Venture

Could MrBeast IPO? His CEO wants fans to have 'a chance to be owners of the company' | TechCrunch

Women in technology
fromFuturism
1 week ago

New Lawsuit Is Not Looking Good for MrBeast

Jimmy 'MrBeast' Donaldson faces serious allegations including sexual harassment, workplace bias, and questionable content practices within his media empire.
#lawsuit
fromFortune
1 week ago
Media industry

Former MrBeast executive alleges years of sexual harassment and retaliation. The YouTuber's company calls it 'clout-chasing' | Fortune

A former MrBeast employee alleges wrongful termination, pregnancy discrimination, and sexual harassment in a federal lawsuit.
fromABC7 Chicago
1 week ago
Media industry

MrBeast employee alleges she was harassed for years, fired after maternity leave in new lawsuit

A former employee alleges wrongful termination and discrimination after returning from maternity leave at MrBeast's media company.
Media industry
fromFortune
1 week ago

Former MrBeast executive alleges years of sexual harassment and retaliation. The YouTuber's company calls it 'clout-chasing' | Fortune

A former MrBeast employee alleges wrongful termination, pregnancy discrimination, and sexual harassment in a federal lawsuit.
Media industry
fromABC7 Chicago
1 week ago

MrBeast employee alleges she was harassed for years, fired after maternity leave in new lawsuit

A former employee alleges wrongful termination and discrimination after returning from maternity leave at MrBeast's media company.
#youtube
fromEntrepreneur
3 weeks ago
Media industry

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

fromFortune
3 weeks ago
Media industry

Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a 'miracle' if he works less than 15 hour days: 'I live to work' | Fortune

Business
fromTechCrunch
5 months ago

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

Leading YouTubers are building diversified businesses—product lines, brands, and retail—that reduce dependence on ad revenue and often outperform their channels financially.
Business
fromTechCrunch
6 months ago

YouTubers aren't relying on ad revenue anymore -- here's how some are diversifying | TechCrunch

Top YouTubers are diversifying into product brands and businesses to reduce dependence on unpredictable ad and platform revenue.
Media industry
fromEntrepreneur
3 weeks ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Media industry
fromFortune
3 weeks ago

Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a 'miracle' if he works less than 15 hour days: 'I live to work' | Fortune

MrBeast is building a multibillion-dollar entertainment empire while struggling with a healthy work-life balance.
Django
fromThe Verge
1 week ago

Former MrBeast exec sues over 'years' of alleged harassment

MrBeast's employee handbook lacks standard policies, promoting a culture of empowerment and disregard for traditional work boundaries.
#livestreaming
fromObserver
2 weeks ago
Media industry

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
fromDigiday
2 weeks ago
Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Media industry
fromObserver
2 weeks ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Media industry
fromDigiday
2 weeks ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
UK politics
fromwww.theguardian.com
3 weeks ago

Welcome to the MrBeastification of British politics: the latest trick up Nigel Farage's sleeve | Kirsty Major

Reform UK's energy bill lottery reflects the trend of sensationalized politics similar to MrBeast's viral content.
Venture
fromwww.mediaite.com
1 month ago

Elizabeth Warren Announces, I Have Questions for MrBeast' About Crypto and Children

Senator Elizabeth Warren questioned MrBeast's expansion into cryptocurrency, particularly its marketing to children and the banking partner's past issues.
#insider-trading
fromFortune
1 month ago
Tech industry

Mr Beast fires video editor who Kalshi said had 'near-perfect' trading record, citing insider trading concerns | Fortune

fromFortune
1 month ago
Media industry

MrBeast fired video editor after the predictions market Kalshi accused the employe of insider trading after making $4,000 with "near perfect" success | Fortune

Cryptocurrency
fromEngadget
2 months ago

Kalshi fined a MrBeast editor for insider trading

Kalshi suspended a MrBeast employee for insider trading after detecting statistically anomalous trading success, imposing a two-year ban and a fine five times his trade size.
Cryptocurrency
fromTechCrunch
2 months ago

Kalshi fined a MrBeast editor for insider trading on markets related to the YouTube star | TechCrunch

MrBeast's editor was accused of insider trading on prediction market Kalshi by using non-public information about videos to place profitable bets, resulting in a $20,397.58 fine and two-year ban.
fromFortune
1 month ago
Tech industry

Mr Beast fires video editor who Kalshi said had 'near-perfect' trading record, citing insider trading concerns | Fortune

Media industry
fromFortune
1 month ago

MrBeast fired video editor after the predictions market Kalshi accused the employe of insider trading after making $4,000 with "near perfect" success | Fortune

Beast Industries fired a video editor after Kalshi discovered insider trading on prediction markets related to MrBeast videos, prompting regulatory alerts and company-wide trading restrictions.
fromTechCrunch
2 months ago
Cryptocurrency

Kalshi fined a MrBeast editor for insider trading on markets related to the YouTube star | TechCrunch

#financial-services
Fundraising
fromenglish.elpais.com
2 months ago

MrBeast builds a school in a small town in Mexico

MrBeast built 10 schools across Africa, Asia, and the Americas for $3 million, including the first high school in San Andres Tepetitlan, Mexico, through partnerships with local foundations and government.
fromTechCrunch
2 months ago

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

However, many YouTubers have reduced their reliance on ad revenue and brand deals. There are several reasons for this shift. First, ad revenue can be unpredictable. With YouTube continually updating its policies, some creators find it challenging to secure ads for their videos, which can negatively impact their earnings. They've also realized that income from these streams can vanish unexpectedly.
Venture
fromArtnet News
2 months ago

You Can Win a Free Bob Ross Painting This Super Bowl Sunday | Artnet News

Have you ever wanted to own one of the tranquil landscapes of (1942-1995)? Now's your chance to get one for free, during a live game show airing on live shopping marketplace Whatnot ahead of the Super Bowl on Sunday. The event is promising $1 billion in prizes. Ross, the late star of public television's The Joy of Painting, has captivated generations with his soothing voice and cheerful, deftly executed landscapes.
Arts
Video games
fromKotaku
3 months ago

Marvel Is Desperate To Make Avengers: Doomsday The Biggest Event Of 2026 - Kotaku

MrBeast is equity-rich but cash-poor, Marvel launched an 11-month Avengers: Doomsday countdown, and players are deeply engaged with Yu-Gi-Oh Master Duel.
Startup companies
fromBusiness Insider
3 months ago

YouTube billionaire MrBeast says he's actually cash poor: 'I have negative money'

MrBeast (Jimmy Donaldson) is a 27-year-old self-made billionaire who currently has negative cash and borrows due to reinvesting in his $5 billion startup.
Venture
fromBusiness Insider
3 months ago

Bill Gurley said to follow this lesson for success from MrBeast

Embrace peers and collaborate rather than treating them as rivals to accelerate learning and success.
fromBusiness Insider
3 months ago

YouTube star MrBeast burns through a dozen AirPods a year

"These things are a gift from God," Donaldson said as he held up a pair of AirPod Pros with a green stripe on the case. Donaldson said he cycles through two to three pairs a day, swapping out one for another once the battery gives out. He has a color coding system for each pair he uses throughout the day. The green pair is for mornings, the yellow is for midday, and the pink takes him through the night, he told GQ.
Gadgets
Television
fromwww.theguardian.com
3 months ago

Beast Games season two review this mindless, vibeless reality show is like Squid Game meets Love Island

Beast Games season two is successful but ethically murky and ultimately mindless, vibeless reality television blending Squid Game-style challenges with Love Island-style personal drama.
Television
fromBusiness Insider
3 months ago

MrBeast's release strategy for Season 2 of 'Beast Games' highlights a key concern creators have with TV

MrBeast made the first episode of Beast Games Season 2 copyright-free on Prime Video to allow sharing of reaction clips without takedowns.
#beast-games
Video games
fromVulture
11 months ago

Let the Beast Games Begin Again (and Again)

MrBeast's 'Beast Games' renewed for two more seasons after record-breaking viewership and prize pot.
#creator-payouts
Media industry
fromKotaku
4 months ago

How A MrBeast Event Descended Into Misery And Transphobia

A MrBeast Minecraft contest pitting 500 men vs 500 women produced chaos, accusations of cheating and deepfakes, poor organization, and regressive gender framing.
#creator-economy
fromTechCrunch
6 months ago
Startup companies

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

fromTechCrunch
6 months ago
Startup companies

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

fromBusiness Insider
4 months ago

MrBeast is planning to launch a phone service called 'Beast Mobile'

Housenbold's remarks confirmed Business Insider's earlier reporting that the YouTuber had ambitions to get into the phone business. MrBeast, whose real name is Jimmy Donaldson, is unlikely to try to build a mobile network from scratch. Instead, he may launch Beast Mobile via a business model known as a mobile virtual network operator, or MVNO, according to an investor deck from early 2025 that Business Insider reported on earlier this year.
Venture
Media industry
fromBusiness Insider
5 months ago

MrBeast says there are 3 key reasons his YouTube videos are so popular

High-budget spectacles, originality, and relentless focus on content quality, supported by hundreds of staff, drive MrBeast's massive YouTube viewership.
#philanthropy
fromFortune
5 months ago
Fundraising

'I've spent my entire life making YouTube videos. They've spent their entire lives helping people': MrBeast teams with the Rockefeller Foundation to reshape philanthropy | Fortune

fromFortune
5 months ago
Fundraising

'I've spent my entire life making YouTube videos. They've spent their entire lives helping people': MrBeast teams with the Rockefeller Foundation to reshape philanthropy | Fortune

#influencer-marketing
fromThe Drum
5 months ago
Marketing

MrBeast lawsuit may spark ad fallout and force Amazon to reconsider partnership practices

fromThe Drum
5 months ago
Marketing

MrBeast lawsuit may spark ad fallout and force Amazon to reconsider partnership practices

Media industry
fromBusiness Insider
5 months ago

Why MrBeast and Netflix are both launching theme parks

Digital media brands are launching themed, in-person experiences to capture live-event demand and unlock new revenue amid slowing streaming growth.
#beast-land
fromBusiness Insider
5 months ago

MrBeast revealed how much of his $5 billion company he owned in a deposition last year

YouTuber MrBeast said in a deposition last November that he owned "a little over half" of his company, which was valued at roughly $5 billion in its most recent funding round. By that math, the value of his ownership stake would have topped $2.5 billion. Beast Industries sought to raise up to an additional $200 million this year, according to investor materials viewed by Business Insider, as an extension to its $300 million Series C round referenced in the deposition.
Business
fromBusiness Insider
6 months ago

YouTube star MrBeast lays groundwork to get into financial services, including crypto

MrBeast, who built a brand on stunt videos featuring cash giveaways, wants to help his fans manage their money. The application, filed with the US Trademark and Patent Office on October 13, lists plans for a "mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services." It would exist under the "MrBeast Financial" brand.
Venture
Artificial intelligence
fromFuturism
6 months ago

MrBeast Concerned That AI Slop Will Put Him Out of Business

MrBeast fears AI-generated videos that replicate his large-scale stunt format could threaten YouTube creators' livelihoods as photorealistic generative tools spread.
Artificial intelligence
fromBusiness Insider
6 months ago

MrBeast calls out AI as a threat to YouTubers' livelihoods: 'Scary times'

AI-generated videos risk undermining creators' livelihoods on YouTube as tools make realistic, instantly produced content indistinguishable from human-made videos.
fromBusiness Insider
6 months ago

MrBeast 'vibe checks' new hires because working for the YouTuber isn't for everyone

Before committing to working at his Greenville, North Carolina production studio, MrBeast, whose real name is Jimmy Donaldson, starts some workers on roughly three-month contracts. During that trial period, internally called a vibe check, the company gives staffers an apartment and a rental car so they can focus on work without worrying about relocation. The objective is to "ensure you don't uproot your entire life and move to Greenville, North Carolina, and not work out," a former MrBeast staffer said.
Media industry
fromFuturism
6 months ago

MrBeast Refuses to Apologize After Tying Man Up Inside Burning House

As any sixth grade boy can tell you, Jimmy "MrBeast" Donaldson isn't exactly a subtle guy. In just a few short years, he's gone from an unknown streamer to YouTube's first ever billionaire, leveraging the promise of life-changing wealth to entice people into becoming test subjects for his Machiavellian productions. It's a winning - if highly controversial - formula. Donaldson's latest stunt, however, managed to rattle even his most prepubescent fans.
Social media marketing
Media industry
fromBusiness Insider
7 months ago

Want to work for MrBeast? Get ready for a Greenville 'vibe check'

MrBeast relocated major YouTube production to Greenville, North Carolina, requiring many creative staff to move to a college town with a workplace-centered social scene.
Media industry
fromKotaku
7 months ago

MrBeast Promises Latest Grotesque YouTube Stunt Was Completely Safe

James "MrBeast" Donaldson staged a flame-filled challenge offering cash prizes, claimed professional safety testing and ventilation, and drew massive views and controversy over risks.
fromFortune
7 months ago

Before hiring his now-CEO, MrBeast insisted the Silicon Valley investor met his mom | Fortune

MrBeast, aka Jimmy Donaldson, sought his mother's reaction before appointing Silicon Valley veteran Jeff Housenbold as CEO of his business empire. The move allows Donaldson to focus on content creation, though he has cautioned fans not to view his success as typical, warning most aspiring creators won't achieve the same outcome. YouTube star MrBeast makes no attempt to hide the fact that his mom is one of the most important people to have on board when it comes to his business and financial decisions.
Business
Soccer (FIFA)
fromWIRED
7 months ago

The NFL Goes MrBeast Mode

YouTube's first global live NFL broadcast used top creators, notably MrBeast, to target younger international audiences while blending entertainment and traditional sports presentation.
Film
fromKotaku
7 months ago

New Tron 3 Ad Features Mr. Beast And Folks, I'm So Tired - Kotaku

Promotional reliance on Mr. Beast and Jared Leto’s casting deepens fan fatigue and skepticism toward Tron: Ares and its marketing choices.
#mvno
fromFortune
7 months ago
Venture

YouTube star MrBeast reportedly wants to make a phone company-problem is, half of his core demographic doesn't pay for their own phone bills

fromFortune
7 months ago
Venture

YouTube star MrBeast reportedly wants to make a phone company-problem is, half of his core demographic doesn't pay for their own phone bills

#caleb-hearon
fromKotaku
8 months ago

MrBeast Wants To Recreate Hunger Games In Real Life

"I think that would absolutely crush because yes, we recreated, but we also rebuilt Willy Wonka's Chocolate Factory. I have a chocolate company, and we gave golden tickets and brought people out, and people loved it."
Film
E-Commerce
fromBusiness Insider
8 months ago

MrBeast's plan to reach a new generation of fans

MrBeast is launching an animated series, "MrBeast Lab: The Descent," to engage younger audiences and promote his toy line.
Digital life
fromjeffbullas.com
10 months ago

The 8 Creator Niches AI Is Disrupting (And How to Monetize Each Right Now) - jeffbullas.com

AI is revolutionizing content creation, allowing creators to compete with traditional media faster and cheaper.
Digital life
fromBusiness Insider
10 months ago

MrBeast is killing his video thumbnail generator after creators revolted - but it won't stop the AI tide

MrBeast discontinued his AI thumbnail generator after community backlash, highlighting the sensitivity surrounding AI tools in creative sectors.
Black Lives Matter
fromFuturism
10 months ago

Someone Died While Filming MrBeast's New Video

Tyler Wall, a wellness coach, tragically died during filming a MrBeast video, prompting reflections on his impact and the circumstances surrounding his passing.
#lowes
fromForbes
10 months ago

Lessons About Brand Ownership From MrBeast's Approach

MrBeast's Feastables highlights the importance of focusing on customer satisfaction and making thoughtful decisions to enhance the user experience, rather than solely relying on personal fame.
Growth hacking
Video games
fromThe Verge
11 months ago

How MrBeast ended up in the new season of Love, Death, and Robots

MrBeast made a surprise appearance in 'Love, Death, and Robots' season four episode for free, showcasing his fandom and strategic collaboration.
fromBusiness Insider
11 months ago

MrBeast's new video has drawn scrutiny from the Mexican government - and even the president. Here's what's going on.

It is unfortunate that this has turned into a political issue.
Media industry
Media industry
fromBusiness Insider
11 months ago

Amazon is doubling down on MrBeast despite controversy. It shows how hot creators have become in Hollywood.

Amazon renews 'Beast Games' despite controversies, highlighting the rise of creator-led shows and MrBeast's influence in Hollywood.
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