Lowe's is partnering with MrBeast on a range of toys and in-store kids workshops. Lowe's CMO Jen Wilson told Business Insider the retailer expects the toys and workshops to sell out. The home improvement retailer wants to boost the appeal of its brand among younger audiences.
However, many YouTubers have reduced their reliance on ad revenue and brand deals. There are several reasons for this shift. First, ad revenue can be unpredictable. With YouTube continually updating its policies, some creators find it challenging to secure ads for their videos, which can negatively impact their earnings. They've also realized that income from these streams can vanish unexpectedly.
Have you ever wanted to own one of the tranquil landscapes of (1942-1995)? Now's your chance to get one for free, during a live game show airing on live shopping marketplace Whatnot ahead of the Super Bowl on Sunday. The event is promising $1 billion in prizes. Ross, the late star of public television's The Joy of Painting, has captivated generations with his soothing voice and cheerful, deftly executed landscapes.
"These things are a gift from God," Donaldson said as he held up a pair of AirPod Pros with a green stripe on the case. Donaldson said he cycles through two to three pairs a day, swapping out one for another once the battery gives out. He has a color coding system for each pair he uses throughout the day. The green pair is for mornings, the yellow is for midday, and the pink takes him through the night, he told GQ.
Housenbold's remarks confirmed Business Insider's earlier reporting that the YouTuber had ambitions to get into the phone business. MrBeast, whose real name is Jimmy Donaldson, is unlikely to try to build a mobile network from scratch. Instead, he may launch Beast Mobile via a business model known as a mobile virtual network operator, or MVNO, according to an investor deck from early 2025 that Business Insider reported on earlier this year.
YouTuber MrBeast said in a deposition last November that he owned "a little over half" of his company, which was valued at roughly $5 billion in its most recent funding round. By that math, the value of his ownership stake would have topped $2.5 billion. Beast Industries sought to raise up to an additional $200 million this year, according to investor materials viewed by Business Insider, as an extension to its $300 million Series C round referenced in the deposition.
MrBeast, who built a brand on stunt videos featuring cash giveaways, wants to help his fans manage their money. The application, filed with the US Trademark and Patent Office on October 13, lists plans for a "mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services." It would exist under the "MrBeast Financial" brand.
Before committing to working at his Greenville, North Carolina production studio, MrBeast, whose real name is Jimmy Donaldson, starts some workers on roughly three-month contracts. During that trial period, internally called a vibe check, the company gives staffers an apartment and a rental car so they can focus on work without worrying about relocation. The objective is to "ensure you don't uproot your entire life and move to Greenville, North Carolina, and not work out," a former MrBeast staffer said.
As any sixth grade boy can tell you, Jimmy "MrBeast" Donaldson isn't exactly a subtle guy. In just a few short years, he's gone from an unknown streamer to YouTube's first ever billionaire, leveraging the promise of life-changing wealth to entice people into becoming test subjects for his Machiavellian productions. It's a winning - if highly controversial - formula. Donaldson's latest stunt, however, managed to rattle even his most prepubescent fans.
MrBeast, aka Jimmy Donaldson, sought his mother's reaction before appointing Silicon Valley veteran Jeff Housenbold as CEO of his business empire. The move allows Donaldson to focus on content creation, though he has cautioned fans not to view his success as typical, warning most aspiring creators won't achieve the same outcome. YouTube star MrBeast makes no attempt to hide the fact that his mom is one of the most important people to have on board when it comes to his business and financial decisions.
