MrBeast, who built a brand on stunt videos featuring cash giveaways, wants to help his fans manage their money. The application, filed with the US Trademark and Patent Office on October 13, lists plans for a "mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services." It would exist under the "MrBeast Financial" brand.
Before committing to working at his Greenville, North Carolina production studio, MrBeast, whose real name is Jimmy Donaldson, starts some workers on roughly three-month contracts. During that trial period, internally called a vibe check, the company gives staffers an apartment and a rental car so they can focus on work without worrying about relocation. The objective is to "ensure you don't uproot your entire life and move to Greenville, North Carolina, and not work out," a former MrBeast staffer said.
As any sixth grade boy can tell you, Jimmy "MrBeast" Donaldson isn't exactly a subtle guy. In just a few short years, he's gone from an unknown streamer to YouTube's first ever billionaire, leveraging the promise of life-changing wealth to entice people into becoming test subjects for his Machiavellian productions. It's a winning - if highly controversial - formula. Donaldson's latest stunt, however, managed to rattle even his most prepubescent fans.
MrBeast, aka Jimmy Donaldson, sought his mother's reaction before appointing Silicon Valley veteran Jeff Housenbold as CEO of his business empire. The move allows Donaldson to focus on content creation, though he has cautioned fans not to view his success as typical, warning most aspiring creators won't achieve the same outcome. YouTube star MrBeast makes no attempt to hide the fact that his mom is one of the most important people to have on board when it comes to his business and financial decisions.
The event promised an immersive experience, including games, exclusive merch and menu items, and a chance to win $10,000. But some fans said the experience didn't deliver on those promises.