One Way Out: Standing at the Edge of the Map

"When I started putting pen to paper, I had no idea where this blog series would go. Heck, it wasn't meant to be a blog at all. I just wanted to jot down some thoughts before I forgot them. But here we are. I guess the question that is on everybody's mind, or perhaps they asked themselves at one point, is "Will AI replace content designers? The truth is, I don't know. And if I'm honest, I don't think anyone does."

"A great deal has changed since AI emerged onto the scene. Generative AI hasn't slowed down; it's accelerating, reshaping our industry almost daily. And here we are again, standing at the edge of the map, staring out over a horizon that feels both limitless and terrifying. The question doesn't feel any less urgent. If anything, it feels sharper. Because the conversation has become noisier, more polarised, more exhausting."

"On one side, the doom-mongers: every job is toast, every role replaceable, and designers are just waiting for the axe to fall. On the other hand, the utopians: AI and humans skipping into the future hand-in-hand, solving everything from content ops to climate change. The truth. The truth, as always, is messier. Why Predictions Keep Missing The Point It seems like every day we see some sort of headline saying that "50% of entry-level jobs will be gone in five years," or "AI will design everything.""

Generative AI is rapidly accelerating and reshaping the content design field, creating urgent uncertainty about roles and futures. Public conversation has become noisy, polarized between doom-mongers who predict mass replacement and utopians who foresee seamless human–AI collaboration. Many dramatic predictions come from observers who do not perform content design work and therefore miss practical constraints. Despite rapid change, human creativity, judgment, and collaboration retain value, and there remains space for practitioners to adapt. The polarized debate obscures nuanced, practical responses such as upskilling, tool integration, and focusing on tasks where human empathy, context, and strategy matter most.

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