OpenAI is rethinking ChatGPT pricing - and 'unlimited' plans may not last, its boss says
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OpenAI is rethinking ChatGPT pricing - and 'unlimited' plans may not last, its boss says
"There's no world in which pricing doesn't significantly evolve when the technology is changing this quickly. It's possible that in the current era, having an unlimited plan is like having an unlimited electricity plan. It just doesn't make sense."
"We stumbled into subscriptions, describing the model as an accidental solution to capacity constraints. Subscriptions were introduced to manage overwhelming demand after ChatGPT went viral and users loved it, when the company quickly realized it had a real product on its hands."
"ChatGPT's large language model was initially launched as a temporary demo that OpenAI planned to shut down after a month. But after it went viral and users loved it, the company quickly realized it had a real product on its hands."
OpenAI's head of ChatGPT, Nick Turley, indicated the company expects substantial changes to its pricing model, suggesting unlimited subscription plans may disappear. ChatGPT currently offers free access with limits, a $20/month Plus plan, and a $200/month Pro plan with unlimited prompts. Turley explained that subscriptions were initially an accidental solution to manage overwhelming demand when ChatGPT launched as a temporary demo. As AI systems become increasingly compute-intensive and capabilities improve rapidly, the current subscription model faces pressure. Turley compared unlimited AI plans to unlimited electricity plans, stating they no longer make economic sense. This aligns with CEO Sam Altman's recent comments about pricing AI like metered electricity based on usage.
Read at Business Insider
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