#subscription-models

#subscription-models

Individuals trying to support themselves via subscriptions are as dependent on the whims of the marketplace as those working for large corporations, and it's not just the lack of health care and 401ks that make the career of a patron-supported creator precarious - it's the rawness and immediacy of the relationship.

The perpetual licensing model, where you would pay a one time fee for the software and own that version forever, has been rapidly declining. The dominant model today is where the customer pays a recurring fee. This could be per user or per tier for a given term.

The churn rate for everyone is really high. You have to build a retentive business. Stronger offerings are needed to keep customers engaged long-term.

Chatbot premium subscriptions like ChatGPT Pro and Claude Max are priced around $200, raising questions about the reasons behind their costs and future relevance.

The US Court of Appeals for the Eighth Circuit vacated the Federal Trade Commission's "click to cancel" rule in its entirety last month, forcing companies to reconsider their subscription and automatic renewal models.

For a monthly fee, Kajabi allows creators to build assets like digital shops, email newsletters, courses and podcasts. Instead of floating around in YouTube or TikTok's algorithm hoping the right person clicks on the right link, platforms like Kajabi give creators a way to build a more direct connection to their fans.

Adobe's recent price hike for Creative Cloud customers raises the cost significantly unless they downgrade to a less-featured version, presenting a challenging choice.

fleets of subscriptions are everywhere, and some may even say it’s a form of modern-day luxury—one that’s proving unsustainable for consumers juggling numerous memberships.

Warner Bros. Discovery is gently encouraging users to get their own Max accounts, aiming to stop password sharing, with a firmer initiative rolling out in 2024.

Avoid the word "trial"—users are tired of it, and focusing on value instead can reposition the product as a reward rather than a risk.