"The new rumors stem from comments reportedly made by OpenAI's CEO of applications Fidji Simo, who recently published a breakdown of OpenAI's R&D goals in a post on Substack. Offline, sources say Simo mentioned an additional plan to begin testing ads on internal, employee-only chat models in the new year, reported Alex Heath, journalist and author of blog Sources. Simo has been laying a strong commercial foundation for ChatGPT's advertising future, including partnerships with Walmart, Instacart, Target, and Shopify."
"In December, user outrage over responses that appeared to read as undisclosed advertisements for products like Peloton exercise bikes and fitness classes, led OpenAI team members to disclose that while the chatbot may make related product "suggestions" to users, there was no monetary advertising model in place. For now. That same month, CEO Sam Altman told employees that plans for app advertising were on hold while the company entered a "code red" and redefined its priorities for the upcoming year, which included delaying the release of a new personalized assistant model called Pulse."
OpenAI is preparing to pilot sponsored content and internal ads in ChatGPT as it moves into 2026. Fidji Simo outlined R&D goals and mentioned plans to test ads on employee-only chat models. Simo has built partnerships with Walmart, Instacart, Target, and Shopify to support commercial integration. In December, user backlash over responses resembling undisclosed product advertisements led OpenAI team members to state that related product "suggestions" were not part of a paid ad model. CEO Sam Altman paused public-facing app advertising amid a company "code red" and delayed the Pulse assistant. Employees have tested ad layout mockups and disclosures for sponsored responses, keeping ad monetization under consideration.
Read at Mashable India
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