"The new rumors stem from comments reportedly made by OpenAI's CEO of applications Fidji Simo, who recently published a breakdown of OpenAI's R&D goals in a post on Substack. Offline, sources say Simo mentioned an additional plan to begin testing ads on internal, employee-only chat models in the new year, reported Alex Heath, journalist and author of blog Sources. Simo has been laying a strong commercial foundation for ChatGPT's advertising future,"
"OpenAI has been relatively tight-lipped about its plans to inject public-facing ads directly into chatbot responses or chat windows, despite forward momentum from its competitors like Google and leaked references to ad functionality already being built into the ChatGPT app. In December, user outrage over responses that appeared to read as undisclosed advertisements for products like Peloton exercise bikes and fitness classes,"
OpenAI is reportedly preparing to test sponsored content and advertising in ChatGPT as it moves into 2026. Comments attributed to Fidji Simo indicate plans to pilot ads on internal, employee-only chat models and a broader commercial push supported by partnerships with Walmart, Instacart, Target, and Shopify. OpenAI has not confirmed public-facing ad placements, even though competitors and leaked features suggest ad functionality. User backlash in December over responses resembling undisclosed ads prompted clarification that no monetary advertising model existed at that time. CEO Sam Altman later paused app-ad plans amid a company-wide code red and shifting priorities, delaying the Pulse assistant release.
Read at Mashable
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