"After weeks of user frustration over what appeared to be ads slipping into conversations, OpenAI finally laid its cards on the table. In a blog post published on Friday, the company confirmed it plans to begin testing ads in ChatGPT for U.S. users on the free and Go tiers, while promising that paid tiers like Pro, Business, and Enterprise will remain ad-free."
"As ChatGPT becomes more capable and widely used, we're looking at ways to continue offering more intelligence to everyone," the company wrote, framing ads as a way to expand access without forcing users to pay. The company also stressed a hard line between answers and advertising, saying users need to trust that ChatGPT's responses are "driven by what's objectively useful, never by advertising," and that conversations will not be shared or sold to advertisers."
"That reassurance comes after a messy few months. In December, ChatGPT users flooded social media with screenshots of chatbot responses that suggested apps, stores, or products entirely unrelated to their prompts. OpenAI pushed back, saying those were just poorly timed "suggestions," but the distinction didn't land. Even users paying $200 per month for ChatGPT Pro said the experience felt off."
OpenAI will begin testing ads in ChatGPT for U.S. users on the free and Go tiers while paid tiers like Pro, Business, and Enterprise will remain ad-free. Ads are positioned as a way to expand access to more intelligence without forcing users to pay. OpenAI emphasizes a strict separation between advertising and answers, insisting responses will be driven by objective usefulness and that conversations will not be shared or sold to advertisers. Users previously saw suggestion-like recommendations unrelated to prompts, and OpenAI conducted internal experiments on ad layouts and disclosures. CEO Sam Altman has signaled openness to ads.
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