Perplexity is introducing new shopping tools, aiming to transform into a product recommendation hub and challenge Google's dominance in AI-powered shopping.
Users can ask queries like, 'What's the highest-rated coffee machine under $500?' and receive product recommendations with a concise explanation and pricing details.
Users of Perplexity Pro can purchase items directly through the search engine and enjoy benefits such as free shipping, enhancing user experience.
Perplexity CEO Aravind Srinivas acknowledges the current uncertainty around how the AI ranks products, admitting the methodology behind recommendations is not yet fully clear.
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