Prime Video is beginning an AI dubbing pilot program for select movies and series

Amazon is testing an AI dubbing system called "AI-aided dubbing" for select content on Prime Video, facilitating translation into English and Latin American Spanish. This system combines the efforts of AI and localization professionals to ensure accuracy and cultural fit, starting with 12 licensed movies and series. While AI voice technology has improved, there are concerns about audience acceptance of machine-generated voices over human actors. Other platforms like YouTube and Meta are also exploring AI dubbing functionalities to enhance content accessibility.

Creating captions, subtitles and dubs is a fairly big business, especially now that streaming has increased the number of films and series that are made every year and licensed to be viewed around the world.

AI-aided dubbing will be available in English and Latin American Spanish on 12 licensed movies and series available through Prime Video, including "El Cid: La Leyenda, Mi Mamá Lora and Long Lost."

Read at Engadget