"Those tools are also expanding as they gather and model more prompt data, so that companies can see their AI visibility in Google's AI Overviews and AI Mode. That's a big deal. Previously, publishers and brands have been largely flying blind when it came to AI-driven discovery but now they are getting rare visibility into a part of AI search that has largely operated as a black box."
"They also track what prompts triggered those mentions and which AI-searched topics align with their brand. Those firms are expanding their capabilities to meet the growing data gap publishers have had with AI search. For example, Forbes is creating audience cohorts of the people coming to its site from AI platforms, by tracking the referral traffic and which user prompts led to a Forbes article being cited in an AI answer."
AI search growth is forcing publishers to adopt new analytics and monitoring tools to track when, how and why AI systems cite their content. Tech companies are not sharing prompt- and citation-level data, so third-party firms collect and model that information to report AI visibility across platforms and products. Firms like Profound, Semrush and Similarweb track prompts, citations and topic alignment, while publishers like Forbes build audience cohorts from AI referrals. Similarweb expanded its dashboard beyond ChatGPT to include Perplexity and Google's AI Overviews and AI Mode. Semrush plans improved attribution tools next year to measure AI-influenced visits.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]