#attribution

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Marketing
fromDigiday
4 days ago

The creator economy wants to be a mature media channel, but measurement is holding it back

Creator economy is maturing into a media channel but measurement fragmentation, inconsistent attribution, and price standardization issues threaten continued growth.
Marketing
fromDigiday
2 weeks ago

Marketers increasingly pressured to show their creator spend is worth it - with harder metrics

Marketers are shifting from vanity metrics to bottom-of-funnel measurements for creator content, yet proving business impact remains difficult due to fragmented data and standards.
#incrementality
Marketing tech
fromMarTech
4 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Marketing tech
fromMarTech
4 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
more#incrementality
fromMarTech
1 month ago

If you want better outcomes, stop relying on last-touch attribution | MarTech

Every touchpoint played a role, but last-touch attribution credits only the finish line.
Marketing
fromSocial Media Today
1 month ago

X Partners with AppsFlyer for Third-Party Ad Performance Measurement

The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.
Marketing
fromSocial Media Today
1 month ago

Facebook Moves to Restrict the Reach of Unoriginal Content

Unoriginal content reuses or repurposes another creator's content repeatedly without crediting them, taking advantage of their creativity and hard work.
Social media marketing
E-Commerce
fromAdExchanger
1 month ago

Rockerbox's Attribution Journey | AdExchanger

Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
Marketing tech
fromMarTech
1 month ago

What's new and what's next in GA4 | MarTech

GA4 has expanded its capabilities to measure the entire business performance beyond just web and app analytics.
fromSocial Media Today
3 months ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

We are now offering the ability for advertisers to share more granular click-level attribution information with Meta (e.g., was an individual click ultimately credited with a conversion) via Analytics integrations with partners like Adobe Advertising, Northbeam, Rockerbox and Triple Whale.
Marketing tech
fromVentureBeat
3 months ago

Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

"The games industry, and particularly the mobile space, is constantly evolving to match the everchanging needs and desires of players and their demands," said Appcharge CEO Maor Sason.
Marketing tech
Marketing tech
fromMarTech
4 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
fromLindsey Gamble
4 months ago

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

Meta’s new feature for Verified subscribers includes a "Request original credit" toggle for Reels, promoting proper attribution by linking reposts back to the original creator.
Marketing tech
Media industry
fromThe Drum
4 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
Marketing tech
fromExchangewire
4 months ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
Media industry
fromPetaPixel
4 months ago

Why Photographers Should Care About the New Content Authenticity App

Adobe launched a public beta of its Content Authenticity app to aid photographers in securing attribution for their work.
Marketing tech
fromMarTech
4 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
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