Generative AI Is My Research and Writing Partner. Should I Disclose It?
Citing AI tools for composition is generally necessary, while disclosure for research use may not be required.
Can artists protect their work by suing AI companies?
Proper attribution for artists in the digital age is a critical issue, requiring systematic approaches involving data scraping for credit preservation.
Generative AI Is My Research and Writing Partner. Should I Disclose It?
Citing AI tools for composition is generally necessary, while disclosure for research use may not be required.
Can artists protect their work by suing AI companies?
Proper attribution for artists in the digital age is a critical issue, requiring systematic approaches involving data scraping for credit preservation.
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner
LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
The Deal With Demand Gen; The Brokerages Might Be Broken | AdExchanger
Google's Demand Gen employs fractional attribution, contrasting with social platforms' over-attribution, and aims to enhance advertisers' understanding of conversion sources.
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner
LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
The Deal With Demand Gen; The Brokerages Might Be Broken | AdExchanger
Google's Demand Gen employs fractional attribution, contrasting with social platforms' over-attribution, and aims to enhance advertisers' understanding of conversion sources.
IAB Tech Lab releases protocol for private sharing of conversion data | MarTech
ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
Busting the myths of incrementality measurement in 2025
Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.
Council Post: Small Screens, Big Impact: Maximize Your ROI With Video Marketing
Video marketing is crucial for connecting with consumers and building brand loyalty in a fast-paced digital world.
Foursquare introduces Sales Impact attribution features | MarTech
Foursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.
StackAdapt et Adsquare repondent au defi de l'attribution du numerique vers le physique avec une nouvelle solution de mesure de la frequentation integree a la plateforme - ExchangeWire.com
StackAdapt et Adsquare introduisent une solution d'attribution en temps réel pour mesurer l'impact des publicités numériques sur les visites physiques.
Unified iOS report from Singular | App Developer Magazine
Unified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.
New Startup Analyzing AI Outputs to Find Out Where They're Stolen From
Generative AI models may be seen as mass plagiarism machines, benefiting from creators' work without compensation.
Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech
Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.
How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchanger
The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks.
Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech
Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.
How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchanger
The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks.
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
Brands' influencer marketing RFPs are focused on measurement, attribution, and staying abreast of emerging trends.
Marketers are requiring more sophisticated metrics for influencer marketing campaigns and want to plug data into their own dashboards.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]
B2B marketers can leverage AI, attribution, and measurement for campaign success.
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
Brands' influencer marketing RFPs are focused on measurement, attribution, and staying abreast of emerging trends.
Marketers are requiring more sophisticated metrics for influencer marketing campaigns and want to plug data into their own dashboards.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]
B2B marketers can leverage AI, attribution, and measurement for campaign success.