#attribution tag

Marketing tech

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

fromSocial Media Today

2 days ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.

fromLindsey Gamble

Marketing tech

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

more#meta

fromVentureBeat

4 days ago

Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

"The games industry, and particularly the mobile space, is constantly evolving to match the everchanging needs and desires of players and their demands," said Appcharge CEO Maor Sason.

Marketing tech

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.

Media industry

fromThe Drum

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.

fromExchangewire

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.

Marketing

fromAdweek

4 months ago

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.

fromExchangewire

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.

Why Photographers Should Care About the New Content Authenticity App

Adobe launched a public beta of its Content Authenticity app to aid photographers in securing attribution for their work.