As is often the case when tech companies are behaving strangely or unpredictably these days, the answer has something to do with AI. Earlier this year, Google entered into a deal with Reddit, reportedly valued at $60 million per year, to license the site's data for training AI models.
Search engines gather relevant and up-to-date information by crawling the web with bots, indexing what they find, and ranking it for relevance to users' searches. Websites have some control over whether and how this crawling takes place.
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