"The U.S. semiconductor giant best known for designing the mobile processors that power most of the world's smartphones recently announced it would take on Nvidia and AMD in making AI chips. As Qualcomm expands its product portfolio and transforms its culture, Nakul Duggal, the company's former auto and smart products chief, says AI will usher in a new era for robotics."
"Qualcomm has developed driver‑assistance systems including AI features like lane‑keeping, automated parking, and hands‑free highway assist, as well as voice and in‑car assistants, for major automakers across the world, including Mercedes-Benz, Volvo, and General Motors. The company launched its first driver-assistance stack-a set of software and hardware layers that work together to make the system run-with BMW in September, Duggal said. Its driver-assistance stack is now launched across 60 countries, he added, which took Qualcomm three and a half years."
Qualcomm, long known for mobile processors, is expanding into AI chips to compete with Nvidia and AMD while transforming company culture and product portfolio. The company integrates Google's Gemini models to support in-car agentic AI assistants. Qualcomm has developed driver-assistance systems with AI features such as lane-keeping, automated parking, hands-free highway assist, voice interfaces, and in-car assistants for automakers including Mercedes-Benz, Volvo, and General Motors. Qualcomm launched a driver-assistance stack with BMW and deployed it across 60 countries over three and a half years. The company plans to expand deployment to 100 countries by the end of next year. Development and adoption of autonomous driving technologies have reached market deployment within roughly a decade.
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