Alphabet, the parent company of Google and YouTube, is set to report earnings on April 24. The company's heavy investment in AI has helped it monetize different sectors, yet challenges loom. The rise of large language models (LLMs) like ChatGPT threatens Alphabet's dominance in advertising, as these models change user engagement patterns away from traditional search engines. Investors should consider these dynamics before deciding to invest in Alphabet's shares before its earnings report.
The rising popularity of large language models (LLMs) such as ChatGPT has disrupted the default option of Googling something online.
For many years, the global reach of both Google and YouTube provided Alphabet with unparalleled surface area on the internet, making it a premium choice for advertisers.
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