"With the Lens, users can edit their own Snaps using custom prompts or generate their own. For instance, you could prompt the app "turn me into an alien" after snapping a selfie, or request an image of a "grumpy cat." The company suggests you could use the Lens to try on Halloween costume ideas, or reimagine your friend in a new look, among other things."
"The broadened availability of the AI Lens follows the launch of AI video-generating apps from Meta (Meta AI) and OpenAI (Sora), which compete for young people's attention with even more advanced AI tools and features than photo modifications. For instance, Sora lets users generate videos of themselves after providing the app with a one-time video and audio recording to capture their appearance. Friends can share these AI personas, dubbed "cameos," with one another, so they can star in videos together."
"Until now, Snapchat's AI Lens was only available to Lens+ and Snapchat Platinum Subscribers, the company says. With the expanded rollout, Snap is making a limited number of image generations available to all free users, as well. At launch, free users in the U.S. will be able to access the new Lens, with plans for other markets underway, starting with Canada, Great Britain, and Australia."
Snapchat is rolling out its Imagine Lens, the company's first open-prompt image-generation AI Lens, to all users for free with a limited number of free image generations at launch. The Lens enables users to edit Snaps or generate new images using custom prompts or preloaded suggestions. Examples include transforming a selfie into an alien, requesting a grumpy cat image, trying on costume ideas, or reimagining a friend. Generated images can be shared with friends, posted to Stories, or exported outside the app. The release responds to competing AI video-generation tools and will begin in the U.S., then expand to other markets.
Read at TechCrunch
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