#snapchat
#snapchat

fromPCMag Middle East

Snapchat Introduces Sponsored AI Lenses for Advertisers

Snapchat's new Sponsored AI Lenses enhance brand engagement through personalized AR experiences.

Artificial intelligence

Snapchat is rolling out AI-powered video lenses

Snapchat expands its video lens offerings with AI-generated animals and flowers for Platinum subscribers.

fromdesignboom | architecture & design magazine

snapchat's AR glasses have lenses that create visuals and sounds of the book you're reading

Snap's Augmented Reading Lenses enhance reading with visuals and sounds using AR technology.

Snapchat Spectacles Get GPS-Powered AR Lenses, New Hand Tracking Features

Snapchat has enhanced its Spectacles AR glasses with new features including GPS navigation and interactive games.

Marketing

Snapchat Reports That India is Now a Key Driver of AR Usage and Development

India has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.

Snap Reveals When It Will Launch a Consumer Version of Its AR Glasses

Snap will launch consumer-friendly AR smart glasses called 'Specs' in 2026, transitioning from developer-exclusive versions.

fromPCMag Middle East

Snapchat Introduces Sponsored AI Lenses for Advertisers

Snapchat's new Sponsored AI Lenses enhance brand engagement through personalized AR experiences.

Artificial intelligence

Snapchat is rolling out AI-powered video lenses

Snapchat expands its video lens offerings with AI-generated animals and flowers for Platinum subscribers.

fromdesignboom | architecture & design magazine

snapchat's AR glasses have lenses that create visuals and sounds of the book you're reading

Snap's Augmented Reading Lenses enhance reading with visuals and sounds using AR technology.

Snapchat Spectacles Get GPS-Powered AR Lenses, New Hand Tracking Features

Snapchat has enhanced its Spectacles AR glasses with new features including GPS navigation and interactive games.

Marketing

Snapchat Reports That India is Now a Key Driver of AR Usage and Development

India has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.

Snap Reveals When It Will Launch a Consumer Version of Its AR Glasses

Snap will launch consumer-friendly AR smart glasses called 'Specs' in 2026, transitioning from developer-exclusive versions.

more#augmented-reality

This social media shift could be the opportunity you've been waiting for

The TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.

After Snapchat turned down Meta, Zuckerberg worried about the rise of Stories.

Zuckerberg expressed concern about Snapchat's rapid rise and the competitive threat it posed to Instagram.

fromFast Company

Snapchat's Snap Map reaches 400 million users

Snapchat's Snap Map has gained 400 million monthly users, becoming a key feature for real-time social discovery and exploration.

fromAdweek

Snapchat to Snap Up Brands With Ad Campaign and Music Series

Snapchat continues to innovate with new campaigns to engage users and advertisers despite competition.

Snapchat Shares New Trend Insights, and How Brands Can Tap Into Them

Snapchat possesses a deeply understanding of the Gen Z and Millennial audience's engagement and cultural influence.

fromForbes

Social media marketing

What Brands Should Know About Creator Marketing On Snapchat

fromZDNET

This social media shift could be the opportunity you've been waiting for

The TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.

After Snapchat turned down Meta, Zuckerberg worried about the rise of Stories.

Zuckerberg expressed concern about Snapchat's rapid rise and the competitive threat it posed to Instagram.

fromFast Company

Snapchat's Snap Map reaches 400 million users

Snapchat's Snap Map has gained 400 million monthly users, becoming a key feature for real-time social discovery and exploration.

fromAdweek

Snapchat to Snap Up Brands With Ad Campaign and Music Series

Snapchat continues to innovate with new campaigns to engage users and advertisers despite competition.

Snapchat Shares New Trend Insights, and How Brands Can Tap Into Them

Snapchat possesses a deeply understanding of the Gen Z and Millennial audience's engagement and cultural influence.

fromForbes

Social media marketing

What Brands Should Know About Creator Marketing On Snapchat

more#social-media

#advertising

fromMashable India

Snapchat Rolls Out Sponsored Snaps In India, AJIO Becomes The First Brand To Use It

Snapchat India introduces Sponsored Snaps, allowing brands to engage directly with users in the Chat inbox.

fromDeadline

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.

Snapchat's SMB bet is paying off - but can it keep up the momentum?

Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.

Social media marketing

Wendy's nets nearly 52M impressions in single day with Snap ad product

Marketing tech

Snapchat Launches Expanded Agency Partner Program

Marketing tech

Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

fromMashable India

Snapchat Rolls Out Sponsored Snaps In India, AJIO Becomes The First Brand To Use It

Snapchat India introduces Sponsored Snaps, allowing brands to engage directly with users in the Chat inbox.

fromDeadline

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.

Snapchat's SMB bet is paying off - but can it keep up the momentum?

Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.

Social media marketing

Wendy's nets nearly 52M impressions in single day with Snap ad product

Marketing tech

Snapchat Launches Expanded Agency Partner Program

Marketing tech

Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

more#advertising

#saturn

Marketing tech

Snapchat Acquires Student Scheduling App Saturn

NYC startup

Snapchat Acquires Saturn, a Student-Focused Calendar App Used by 80% of U.S. High Schools - Lindsey Gamble

Marketing tech

Snapchat Acquires Student Scheduling App Saturn

NYC startup

Snapchat Acquires Saturn, a Student-Focused Calendar App Used by 80% of U.S. High Schools - Lindsey Gamble

Marketing tech

Snapchat rolls out a new $8.99 Lens+ subscription tier | TechCrunch

Miscellaneous

Snapchat Launches New Incentives for AR Developers

fromTechCrunch

Marketing tech

Snapchat rolls out a new $8.99 Lens+ subscription tier | TechCrunch

Miscellaneous

Snapchat Launches New Incentives for AR Developers

more#monetization

Snapchat Partners with McDonald's to Promote Snapchat+ Membership

McDonald's introduces digital subscription rewards by allowing points to be exchanged for Snapchat+ subscriptions.

Snapchat launches generative AI video Lenses

Snapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.

Wearables

Snapchat Launches Apple Watch App

fromEngadget

Snapchat launches generative AI video Lenses

Snapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.

Wearables

Snapchat Launches Apple Watch App

Marketing tech

Snapchat adds new tools for building Bitmoji games | TechCrunch

Marketing tech

Snap Adds New Gaming and Bitmoji Creation Elements to Lens Studio

fromTechCrunch

Marketing tech

Snapchat adds new tools for building Bitmoji games | TechCrunch

Marketing tech

Snap Adds New Gaming and Bitmoji Creation Elements to Lens Studio

The Razr Ultra proves flip phones are almost ready

Flip phones are improving steadily, but compromises remain significant.

Motorola's Razr Ultra shows promise but isn't universally convincing.

Snapchat's popularity fails to translate into sustainable revenue.

The US government's interest in Google Chrome raises complex scenarios.

Privacy professionals

fromwww.theguardian.com

Australian girl, 11, sexually abused by stranger after adding him to get Snapchat points

The abuse of an 11-year-old Australian girl highlights the dangers of social media and the need for stricter safety measures.

Music production

Snap Hosts First 'Under the Ghost' Live Music Event

Kid Cudi showcased new music in an intimate concert for fans, emphasizing genuine connection over polish.

#user-engagement

How Snapchat Ranks Content for Snap Map

Snapchat's Snap Map content ranking combines human moderation and automation, emphasizing recency and contextual relevance to enhance user experience.

Snapchat Shares Insights into Effective Branded Content Approaches

Authentic, platform-native content enhances engagement and emotional response in Snapchat ads.

Snapchat Expands Sponsored Snaps with Direct Messages from Creators' Handles - Lindsey Gamble

Snapchat expands Sponsored Snaps by allowing brands to send sponsored messages through creators' direct messages.

How Snapchat Ranks Content for Snap Map

Snapchat's Snap Map content ranking combines human moderation and automation, emphasizing recency and contextual relevance to enhance user experience.

Snapchat Shares Insights into Effective Branded Content Approaches

Authentic, platform-native content enhances engagement and emotional response in Snapchat ads.

fromInvestor's Business Daily

Snapchat Expands Sponsored Snaps with Direct Messages from Creators' Handles - Lindsey Gamble

Snapchat expands Sponsored Snaps by allowing brands to send sponsored messages through creators' direct messages.

Snap is seemingly rethinking that 'simplified' app

Snapchat's redesign aimed at simplification has faced user backlash, prompting a reconsideration of the layout.

Caterpillar's Earnings Bump; Starbucks Downgrades; Snapchat Ad Sales Concerns

Caterpillar's earnings are down but expects flat sales; Starbucks downgrades reflect declining store sales; Snapchat faces ad sales challenges.

Marketing tech

Snap Stock Tumbles After Social Media Company Withholds Quarterly Forecast Amid Uncertainty

Media industry

fromOmny Studio

fromInvestor's Business Daily

Caterpillar's Earnings Bump; Starbucks Downgrades; Snapchat Ad Sales Concerns

Caterpillar's earnings are down but expects flat sales; Starbucks downgrades reflect declining store sales; Snapchat faces ad sales challenges.

Marketing tech

Snap Stock Tumbles After Social Media Company Withholds Quarterly Forecast Amid Uncertainty

more#stock-market

Snapchat Shares Insights into its Evolving Efforts to Combat Drug-Related Content

The CDC's report highlights that synthetic opioids, particularly fentanyl, have become the leading cause of overdose deaths in the United States, marking a critical public health crisis.

Privacy professionals

#user-growth

fromThe Hollywood Reporter

Snapchat Tops 900M Monthly Active Users As Revenue Rises, But Warns of Economic "Headwinds"

Snapchat surpasses 900 million monthly users, emphasizing strong growth in both user engagement and advertising revenue despite economic uncertainties.

Growth hacking

fromVariety

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.

fromThe Hollywood Reporter

Snapchat Tops 900M Monthly Active Users As Revenue Rises, But Warns of Economic "Headwinds"

Snapchat surpasses 900 million monthly users, emphasizing strong growth in both user engagement and advertising revenue despite economic uncertainties.

Growth hacking

fromVariety

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.

Snapchat's unexpected rise could be the biggest opportunity you're missing

The TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.

fromZDNET

Snapchat's unexpected rise could be the biggest opportunity you're missing

The TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.

more#digital-marketing

SF parents

fromNew York Post

Twisted son allegedly murdered mom then shared photo on Snapchat: 'It was an exorcism'

A Texas man allegedly killed his mother and dog during a delusional exorcism ritual, later sharing photos of the crime on social media.

#child-exploitation

Privacy technologies

Snap Shares Insights into its Efforts to Combat Child Sexual Exploitation

Snapchat is enhancing its anti-child exploitation efforts in collaboration with the U.S. Department of Homeland Security.

fromIndependent

EU data protection

Man jailed for sending messages and sexually explicit photos to over 100 teenage girls on Snapchat

Privacy technologies

Snap Shares Insights into its Efforts to Combat Child Sexual Exploitation

Snapchat is enhancing its anti-child exploitation efforts in collaboration with the U.S. Department of Homeland Security.

fromIndependent

EU data protection

Man jailed for sending messages and sexually explicit photos to over 100 teenage girls on Snapchat

more#child-exploitation

fromBusiness Insider

Mark Zuckerberg sounds salty about Snapchat rejecting his offer to buy it

I think if we would had bought them we would have accelerated their growth.

Marketing tech

#tiktok

Marketing

Creators can be a full-funnel marketing tactic, Snap study finds

Marketing tech

What now for TikTok creators after the latest ban delay, with Alyssa McKay

Marketing

Creators can be a full-funnel marketing tactic, Snap study finds

Marketing tech

What now for TikTok creators after the latest ban delay, with Alyssa McKay

Startup companies

Snap CEO Evan Spiegel Gives Future Entrepreneurs Key Advice | Entrepreneur

Social media marketing

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

fromEntrepreneur

Startup companies

Snap CEO Evan Spiegel Gives Future Entrepreneurs Key Advice | Entrepreneur

Social media marketing

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

more#creativity

Snapchat Shares Insights into How to Connect with Film and TV Fans in the App

Snapchatters are highly engaged with film and TV content, creating opportunities for brands.

Boston food

fromBoston.com

Lowell firefighter faces child porn charges

A Lowell firefighter was arrested for child pornography and human trafficking after allegedly soliciting explicit materials from underage girls.

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

Capri Sun launches glow-in-the-dark Moon Punch pouches to engage consumers ahead of the Total Lunar Eclipse.

Snapchat Launches Custom Video AI Lenses

Snapchat launches Video Gen AI Lenses for customized animations in user videos.

Artificial intelligence

fromTechCrunch

Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch

Snapchat launches first generative AI Video Lenses for premium users, expanding its AR capabilities with innovative features.

fromFood Dive

Oreo hypes Post Malone cookie drop with new Snapchat ad format

Oreo's Snapchat campaign, featuring Post Malone, represents a pioneering move in the snack category with direct chat ads, enhancing user engagement through music and creativity.

Marketing

fromwww.cnbc.com

Snap shares soar on better-than-expected profit and revenue

"Snap attributed the guidance to investment plans for the quarter ahead, expecting to grow adjusted operating expenses by 11% to 12% year over year."

Miscellaneous

Marketing