Snapchat Rolls Out Sponsored Snaps In India, AJIO Becomes The First Brand To Use ItSnapchat India introduces Sponsored Snaps, allowing brands to engage directly with users in the Chat inbox.
As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discountsSnapchat is positioning itself as a key alternative to TikTok for advertisers amid uncertainty surrounding TikTok's future in the U.S.
Snapchat's SMB bet is paying off - but can it keep up the momentum?Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.
TikTok 'Uncertainty' Helps Snapchat, CEO Evan Spiegel SaysTikTok's instability has led users and advertisers to consider Snapchat as a backup.
Snap Swings To Q4 Profit, Unveils In-House AI Text-To-Image Model And New Super Bowl ActivationsSnapchat sees strong growth with 453 million daily active users and revenue up 14%.The company is successfully diversifying its revenue sources and improving advertiser performance.
Snapchat to the Trump campaign: We'll take your money but not your posts.Snapchat has maintained a ban on Trump's personal account but allows his campaign to run advertisements.
Snapchat Rolls Out Sponsored Snaps In India, AJIO Becomes The First Brand To Use ItSnapchat India introduces Sponsored Snaps, allowing brands to engage directly with users in the Chat inbox.
As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discountsSnapchat is positioning itself as a key alternative to TikTok for advertisers amid uncertainty surrounding TikTok's future in the U.S.
Snapchat's SMB bet is paying off - but can it keep up the momentum?Snapchat is prioritizing small- to medium-sized businesses for ad revenue growth, with notable advertiser engagement improvements observed recently.
TikTok 'Uncertainty' Helps Snapchat, CEO Evan Spiegel SaysTikTok's instability has led users and advertisers to consider Snapchat as a backup.
Snap Swings To Q4 Profit, Unveils In-House AI Text-To-Image Model And New Super Bowl ActivationsSnapchat sees strong growth with 453 million daily active users and revenue up 14%.The company is successfully diversifying its revenue sources and improving advertiser performance.
Snapchat to the Trump campaign: We'll take your money but not your posts.Snapchat has maintained a ban on Trump's personal account but allows his campaign to run advertisements.
Man jailed for sending messages and sexually explicit photos to over 100 teenage girls on SnapchatMark Fitzgerald was sentenced to two years for sending explicit messages to over 100 teenage girls on Snapchat.
Snap CEO Evan Spiegel Gives Future Entrepreneurs Key Advice | EntrepreneurCreativity is vital for entrepreneurs, especially in the AI age.
This social media shift could be the opportunity you've been waiting forThe TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.
Snapchat announces expanded revenue-sharing program for its creatorsSnapchat is expanding monetization options for creators by introducing ads in longer Spotlight videos starting February 1.
Snap says TikTok uncertainty benefited its business | TechCrunchSnap's business has benefited from TikTok's uncertainty, with increased engagement and creator participation.Snapchat's public content grew significantly, reaching a billion posts in Q4.Snap has seen a 40% increase in creators on its platform amid competition.
Snapchat Lures Creators in New Ad Campaign Amid TikTok DramaSnap's new ad campaign focuses on positioning the app as a community hub for creators, especially during TikTok's potential U.S. ban.
Is Snap The Most Underrated Platform For Creators Right Now?Snap's design philosophy emphasizes creation over consumption, distinguishing it from other social platforms.Evan Spiegel advocates for a healthier internet that minimizes comparison and pressure among users.
What Snap Needs to Jumpstart U.S. User Growth: A TikTok BanSnapchat stands to benefit from potential TikTok bans, but must innovate to recover domestic user growth.
This social media shift could be the opportunity you've been waiting forThe TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.
Snapchat announces expanded revenue-sharing program for its creatorsSnapchat is expanding monetization options for creators by introducing ads in longer Spotlight videos starting February 1.
Snap says TikTok uncertainty benefited its business | TechCrunchSnap's business has benefited from TikTok's uncertainty, with increased engagement and creator participation.Snapchat's public content grew significantly, reaching a billion posts in Q4.Snap has seen a 40% increase in creators on its platform amid competition.
Snapchat Lures Creators in New Ad Campaign Amid TikTok DramaSnap's new ad campaign focuses on positioning the app as a community hub for creators, especially during TikTok's potential U.S. ban.
Is Snap The Most Underrated Platform For Creators Right Now?Snap's design philosophy emphasizes creation over consumption, distinguishing it from other social platforms.Evan Spiegel advocates for a healthier internet that minimizes comparison and pressure among users.
What Snap Needs to Jumpstart U.S. User Growth: A TikTok BanSnapchat stands to benefit from potential TikTok bans, but must innovate to recover domestic user growth.
Snapchat Shares Insights into How to Connect with Film and TV Fans in the AppSnapchatters are highly engaged with film and TV content, creating opportunities for brands.
Snapchat is rolling out AI-powered video lensesSnapchat expands its video lens offerings with AI-generated animals and flowers for Platinum subscribers.
Snapchat Spectacles Get GPS-Powered AR Lenses, New Hand Tracking FeaturesSnapchat has enhanced its Spectacles AR glasses with new features including GPS navigation and interactive games.
Snapchat Reports That India is Now a Key Driver of AR Usage and DevelopmentIndia has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.
Snapchat Announces New Features for its AR SpectaclesSnapchat's AR Spectacles are evolving, introducing new features like GPS effects and multiplayer interactions, while rewarding developers with cash prizes.
Snapchat brings back Phantom House series with Maybelline, State FarmSnapchat's Halloween-themed series Phantom House returns, leveraging creator content and AR to engage users and advertisers during the season.
Snapchat Will Begin Shipping AR Spectacles to EU DevelopersSnapchat expands AR Spectacles testing to developers in Europe, enabling broader experimentation and collaboration.
Snapchat is rolling out AI-powered video lensesSnapchat expands its video lens offerings with AI-generated animals and flowers for Platinum subscribers.
Snapchat Spectacles Get GPS-Powered AR Lenses, New Hand Tracking FeaturesSnapchat has enhanced its Spectacles AR glasses with new features including GPS navigation and interactive games.
Snapchat Reports That India is Now a Key Driver of AR Usage and DevelopmentIndia has emerged as Snapchat's primary growth market for augmented reality creators, with significant community expansion and user engagement.
Snapchat Announces New Features for its AR SpectaclesSnapchat's AR Spectacles are evolving, introducing new features like GPS effects and multiplayer interactions, while rewarding developers with cash prizes.
Snapchat brings back Phantom House series with Maybelline, State FarmSnapchat's Halloween-themed series Phantom House returns, leveraging creator content and AR to engage users and advertisers during the season.
Snapchat Will Begin Shipping AR Spectacles to EU DevelopersSnapchat expands AR Spectacles testing to developers in Europe, enabling broader experimentation and collaboration.
Lowell firefighter faces child porn chargesA Lowell firefighter was arrested for child pornography and human trafficking after allegedly soliciting explicit materials from underage girls.
Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouchesCapri Sun launches glow-in-the-dark Moon Punch pouches to engage consumers ahead of the Total Lunar Eclipse.
Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunchSnapchat launches first generative AI Video Lenses for premium users, expanding its AR capabilities with innovative features.
Snapchat launches generative AI video LensesSnapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.
Gemini in Snapchat My AI chatbot | App Developer MagazineSnap and Google Cloud's partnership enhances My AI's capabilities, increasing user engagement and offering innovative features like translation and health comparisons.
Snapchat taps Google's Gemini to power its chatbot's generative AI features | TechCrunchSnapchat's My AI chatbot now utilizes Google's generative AI, enhancing its ability to process multiple information types.
Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunchSnapchat launches first generative AI Video Lenses for premium users, expanding its AR capabilities with innovative features.
Snapchat launches generative AI video LensesSnapchat's innovative generative AI video Lenses let users interact with virtual animals, enhancing the app's interactive capabilities.
Gemini in Snapchat My AI chatbot | App Developer MagazineSnap and Google Cloud's partnership enhances My AI's capabilities, increasing user engagement and offering innovative features like translation and health comparisons.
Snapchat taps Google's Gemini to power its chatbot's generative AI features | TechCrunchSnapchat's My AI chatbot now utilizes Google's generative AI, enhancing its ability to process multiple information types.
Snapchat Launches Custom Video AI LensesSnapchat launches Video Gen AI Lenses for customized animations in user videos.
Snapchat Adds Ad Placement Verification From DoubleVerifyDoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.
Snapchat Launches Custom Video AI LensesSnapchat launches Video Gen AI Lenses for customized animations in user videos.
Snapchat Adds Ad Placement Verification From DoubleVerifyDoubleVerify expands partnership with Snapchat to enhance brand safety and suitability measurement for advertising campaigns.
How Snapchat Ranks Content for Snap MapSnapchat's Snap Map content ranking combines human moderation and automation, emphasizing recency and contextual relevance to enhance user experience.
Snapchat Shares Insights into Effective Branded Content ApproachesAuthentic, platform-native content enhances engagement and emotional response in Snapchat ads.
Exclusive: Snapchat's new Footsteps feature tracks your location historySnapchat's new Footsteps feature allows users to track their exploration history using Snap Map, enhancing user engagement.
Snapchat Looks to Scoop Up TikTok Users With New CampaignSnapchat's initiatives have significantly boosted content creator engagement and success.The platform experiences substantial user engagement growth, reflected in increased content views and Spotlight users.
Ad revenue or subscriptions: What's more viable to Snap's success as a business?Snapchat's subscription service is enhancing revenue and user engagement by offering unique features, distinguishing itself from competitors.Snap's approach to subscriptions focuses on user creativity and connection rather than just ad-free experiences.
Snap Begins Testing Sponsored Snaps and Promoted PlacesSnapchat's Sponsored Snaps enhance marketing engagement with full-screen videos sent directly to users' chat inbox.
How Snapchat Ranks Content for Snap MapSnapchat's Snap Map content ranking combines human moderation and automation, emphasizing recency and contextual relevance to enhance user experience.
Snapchat Shares Insights into Effective Branded Content ApproachesAuthentic, platform-native content enhances engagement and emotional response in Snapchat ads.
Exclusive: Snapchat's new Footsteps feature tracks your location historySnapchat's new Footsteps feature allows users to track their exploration history using Snap Map, enhancing user engagement.
Snapchat Looks to Scoop Up TikTok Users With New CampaignSnapchat's initiatives have significantly boosted content creator engagement and success.The platform experiences substantial user engagement growth, reflected in increased content views and Spotlight users.
Ad revenue or subscriptions: What's more viable to Snap's success as a business?Snapchat's subscription service is enhancing revenue and user engagement by offering unique features, distinguishing itself from competitors.Snap's approach to subscriptions focuses on user creativity and connection rather than just ad-free experiences.
Snap Begins Testing Sponsored Snaps and Promoted PlacesSnapchat's Sponsored Snaps enhance marketing engagement with full-screen videos sent directly to users' chat inbox.
Snapchat's unexpected rise could be the biggest opportunity you're missingThe TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
Snap To Report Q4 Earnings With Spotlight On Potential TikTok BanSnap's Q4 earnings report is crucial as analysts expect mixed results amidst competition with TikTok and improvements in advertising.
Creators can be a full-funnel marketing tactic, Snap study findsCreator partnerships on Snapchat enhance brand awareness and purchase intent, presenting it as a competitive alternative to TikTok.
Publishers fear Snapchat revenue is the next Big Tech gravy train coming to a haltSnapchat's redesign prioritizes user-generated content, prompting fears of reduced visibility for traditional media publishers.
'A true victim of the Snapchat era': Parents are resurfacing hilariously filtered baby photos from the 2010sThe rise of Snapchat filters has transformed the way parents capture and share their children's baby photos, leading to a more playful but less traditional approach.
Snapchat's unexpected rise could be the biggest opportunity you're missingThe TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
Snap To Report Q4 Earnings With Spotlight On Potential TikTok BanSnap's Q4 earnings report is crucial as analysts expect mixed results amidst competition with TikTok and improvements in advertising.
Creators can be a full-funnel marketing tactic, Snap study findsCreator partnerships on Snapchat enhance brand awareness and purchase intent, presenting it as a competitive alternative to TikTok.
Publishers fear Snapchat revenue is the next Big Tech gravy train coming to a haltSnapchat's redesign prioritizes user-generated content, prompting fears of reduced visibility for traditional media publishers.
'A true victim of the Snapchat era': Parents are resurfacing hilariously filtered baby photos from the 2010sThe rise of Snapchat filters has transformed the way parents capture and share their children's baby photos, leading to a more playful but less traditional approach.
Oreo hypes Post Malone cookie drop with new Snapchat ad formatOreo's collaboration with Post Malone for a Snapchat campaign showcases innovative advertising in the snack industry.
Snapchat Launches New Incentives for AR DevelopersSnapchat is enhancing monetization opportunities for AR creators while making AR Spectacles more accessible to students with new pricing models.
Snap shares soar on better-than-expected profit and revenueSnap reported better-than-expected fourth-quarter results, with shares rising post-announcement, despite cautious revenue projections for the first quarter.
Snap launches a new way to reward AR creators, rolls out student pricing for Spectacles | TechCrunchSnap is introducing "Challenge Tags" for AR developers to win cash prizes, while also offering educational discounts for Spectacles.
Snapchat Launches New Incentives for AR DevelopersSnapchat is enhancing monetization opportunities for AR creators while making AR Spectacles more accessible to students with new pricing models.
Snap shares soar on better-than-expected profit and revenueSnap reported better-than-expected fourth-quarter results, with shares rising post-announcement, despite cautious revenue projections for the first quarter.
Snap launches a new way to reward AR creators, rolls out student pricing for Spectacles | TechCrunchSnap is introducing "Challenge Tags" for AR developers to win cash prizes, while also offering educational discounts for Spectacles.
Snapchat Shares New Data on the Benefits of Brand/Creator PartnershipsPartnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.
Omnicom Media Group strikes partnership with Snap for creator collaborationOmnicom Media Group partners with Snap to leverage influencer marketing with Snap Stars, focusing on data-driven creator campaigns.
Snapchat Shares New Data on the Benefits of Brand/Creator PartnershipsPartnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.
Omnicom Media Group strikes partnership with Snap for creator collaborationOmnicom Media Group partners with Snap to leverage influencer marketing with Snap Stars, focusing on data-driven creator campaigns.
New social media features and updates to know this week - PR DailyYouTube, Instagram, X, and Snapchat are implementing significant updates to enhance user engagement and creator monetization amidst a transformative year for social media.
Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok BanSnapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.
Snapchat Launches Streamlined Creator Monetization ProcessSnapchat is simplifying monetization for creators by integrating Spotlight videos into its Stories revenue share program, effective February 1, 2025.
Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok BanSnapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.
Snapchat Launches Streamlined Creator Monetization ProcessSnapchat is simplifying monetization for creators by integrating Spotlight videos into its Stories revenue share program, effective February 1, 2025.
Snapchat Launches Snapchat+ Gift Cards in Retail StoresSnapchat+ subscriptions are now available for purchase as holiday gifts, emphasizing personalization features and increasing revenue.
Snapchat+ subscribers can now keep messages in a chat for a week | TechCrunchSnapchat is enhancing its Snapchat+ subscription with new chat and app theme features for holiday planning.
Snapchat Launches Snapchat+ Gift Cards in Retail StoresSnapchat+ subscriptions are now available for purchase as holiday gifts, emphasizing personalization features and increasing revenue.
Snapchat+ subscribers can now keep messages in a chat for a week | TechCrunchSnapchat is enhancing its Snapchat+ subscription with new chat and app theme features for holiday planning.
Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat InboxesSnapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.
Snapchat will let parents request their teen's real-time locationSnapchat has evolved to include live location sharing for family members, alongside enhanced privacy features amid ongoing concerns about user safety.
Snapchat Adds New Safety Features, Including Live Location RequestsSnapchat introduces features to enhance parental awareness of teen location sharing.
Snapchat Adds New Safety Features, Including Live Location RequestsSnapchat introduces features for parents to access their teen's live location and share location for enhanced family communication.
Snapchat's New Location-Sharing Features Are Here (And They're Already Making Our Family's Lives Easier)Snapchat's Family Center enhances parental guidance by providing insights into teen activity and safety features like location sharing and travel notifications.
Snapchat will soon be able to alert parents when their teen leaves or arrives at certain locations | TechCrunchSnapchat enhances Family Center with location sharing features, allowing parents to receive alerts about their teens' arrivals and departures from specific locations.
Snapchat will let parents request their teen's real-time locationSnapchat has evolved to include live location sharing for family members, alongside enhanced privacy features amid ongoing concerns about user safety.
Snapchat Adds New Safety Features, Including Live Location RequestsSnapchat introduces features to enhance parental awareness of teen location sharing.
Snapchat Adds New Safety Features, Including Live Location RequestsSnapchat introduces features for parents to access their teen's live location and share location for enhanced family communication.
Snapchat's New Location-Sharing Features Are Here (And They're Already Making Our Family's Lives Easier)Snapchat's Family Center enhances parental guidance by providing insights into teen activity and safety features like location sharing and travel notifications.
Snapchat will soon be able to alert parents when their teen leaves or arrives at certain locations | TechCrunchSnapchat enhances Family Center with location sharing features, allowing parents to receive alerts about their teens' arrivals and departures from specific locations.
Snapchat will let parents track their kids through Family CenterSnapchat is enhancing parental controls with new location tracking features to better monitor children's safety.
Snapchat Shares Update on its Social Good InitiativesSnap's CitizenSnap report emphasizes its initiatives aimed at social good, including community engagement and environmental responsibility.
Snapchat Shares Update on Its Social Good InitiativesSnapchat's CitizenSnap report showcases its social good initiatives targeting user education, environmental sustainability, and diversity.The shift in Snap's identity from a camera company to a technology company indicates broader ambitions including social impact.
Snapchat Shares Update on its Social Good InitiativesSnap's CitizenSnap report emphasizes its initiatives aimed at social good, including community engagement and environmental responsibility.
Snapchat Shares Update on Its Social Good InitiativesSnapchat's CitizenSnap report showcases its social good initiatives targeting user education, environmental sustainability, and diversity.The shift in Snap's identity from a camera company to a technology company indicates broader ambitions including social impact.
Snapchat Adds Ad Placement Verification from DoubleVerifyDoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.
Snapchat Shares Mixed Performance Results for Q3Snap is simplifying its UI with 'Simple Snapchat' to boost engagement and attract more users.
Snapchat Launches Snapchat+ Gift Cards in Retail StoresSnapchat+ subscriptions can enhance user experience and serve as a supplementary income for the app.
Snapchat Shares Mixed Performance Results for Q3Snap is simplifying its UI with 'Simple Snapchat' to boost engagement and attract more users.
Snapchat Launches Snapchat+ Gift Cards in Retail StoresSnapchat+ subscriptions can enhance user experience and serve as a supplementary income for the app.
Snapchat most used social media platform for grooming, figures show as offences surgeSnapchat is the leading platform for online grooming, with significant increases in recorded offences in recent years.
Snapchat most-used app for grooming, says NSPCCSnapchat is the leading platform for online grooming in the UK, according to a police report.
Snapchat most used social media platform for grooming, figures show as offences surgeSnapchat is the leading platform for online grooming, with significant increases in recorded offences in recent years.
Snapchat most-used app for grooming, says NSPCCSnapchat is the leading platform for online grooming in the UK, according to a police report.
Snapchat Shares Mixed Performance Results for Q3Snap is reforming its app with a simplified UI to boost engagement and attract new users.
Snap Q3 Beats Street As Sales Rise, Losses Shrink & Snapchat Sees 443 Million Daily Active UsersSnapchat's Q3 revenue rose 15% to $1.37 billion, marking a significant recovery and beating Wall Street estimates.
Trump Uses Thumbs-Up Video From Sept. 11 Event for a Snapchat AdTrump's Snapchat ad at a 9/11 memorial sparked controversy for politicizing a solemn event, leading to criticism from victims' families.
Snapchat Shares Insights Into India's Gen Z AudienceGen Z in India is the largest generational group, with significant rising spending power.
Snapchat's failure to protect kids revealed in New Mexico lawsuitSnapchat allegedly ignored warnings about child grooming and sextortion risks to minors, according to a complaint from New Mexico's attorney general.
Unredacted messages show Snapchat's inaction on abuse, lawsuit claimsSnapchat is accused of ignoring rampant issues of child grooming and sextortion despite internal awareness.Management resisted safety enhancements suggested by employees, raising concerns over user protection.
The unsealed New Mexico Snapchat lawsuit alleges the company ignored child safetySnap's negligence in handling sextortion cases has resulted in unsafe conditions for minors on its platform.
Snapchat allowed sextortion, grooming to proliferate, lawsuit claimsSnapchat has been accused of neglecting user safety in favor of profits, risking youth exposure to sextortion.
Snapchat's failure to protect kids revealed in New Mexico lawsuitSnapchat allegedly ignored warnings about child grooming and sextortion risks to minors, according to a complaint from New Mexico's attorney general.
Unredacted messages show Snapchat's inaction on abuse, lawsuit claimsSnapchat is accused of ignoring rampant issues of child grooming and sextortion despite internal awareness.Management resisted safety enhancements suggested by employees, raising concerns over user protection.
The unsealed New Mexico Snapchat lawsuit alleges the company ignored child safetySnap's negligence in handling sextortion cases has resulted in unsafe conditions for minors on its platform.
Snapchat allowed sextortion, grooming to proliferate, lawsuit claimsSnapchat has been accused of neglecting user safety in favor of profits, risking youth exposure to sextortion.
Snapchat failed to properly warn against 'sextortion schemes' targeting underage users: lawsuitSnapchat faces criticism for not sufficiently warning users about sextortion targeting minors, despite internal concerns.
Snapchat and Gen Z shoppers are most influenced to buy from creatorsSnapchat excels in creator-driven shopping among social platforms, especially for Gen Z.Engagement with creator content for purchases varies significantly across age groups, with younger shoppers leading.Facebook's older user base results in lower rates of creator-driven shopping.