"OpenAI launched its new generative AI video tool, called Sora 2, last week, alongside a TikTok-like social media platform where invite-only users could share all of their favorite copyright-infringing nightmare fuel. There was Mario racing from the cops and Goku fighting the hero from One-Punch Man. But the 9-second clip I can't get out of my head is an AI-generated Sam Altman barbequing Pikachu before munching on a slice of the beloved Pokémon mascot like it's seared tuna."
"We are hearing from a lot of rightsholders who are very excited for this new kind of "interactive fan fiction" and think this new kind of engagement will accrue a lot of value to them, but want the ability to specify how their characters can be used (including not at all). We assume different people will try very different approaches and will figure out what works for them."
OpenAI launched Sora 2, a generative AI video tool, alongside an invite-only TikTok-like platform where users shared copyright-infringing clips. Examples included well-known characters in trademarked scenarios and a viral clip of Sam Altman barbequing Pikachu. Copyright holders such as Nintendo have not publicly commented. OpenAI changed Sora 2’s structure so companies must opt in to allow generation using their IP, instead of having to opt out. OpenAI plans to implement a payment system to give companies a fraction of revenue tied to IP-adjacent content. Rightsholders were described as both excited and wanting control over character use.
Read at Kotaku
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