Suits won't quit AI spending, even if they can't prove ROI
Briefly

Suits won't quit AI spending, even if they can't prove ROI
"Leanne Allen, head of AI at KPMG, stated, 'This shift in mindset from viewing AI as something that must deliver an immediate return to one that sees AI as a long-term investment, recognizing it as a strategic enabler for enterprise‑wide transformation, is an important milestone.'"
"The poll found that while ROI is not a primary driver for many organizations, they can measure it in specific areas: productivity (76 percent), quality and performance of work (71 percent), speed and accuracy of decision-making (67 percent), and profitability (64 percent)."
A significant majority of UK business leaders, 65 percent, plan to maintain AI investment regardless of immediate ROI. Research indicates that 70 percent believe AI spending will remain high even during economic downturns. While many can measure ROI in areas like productivity and decision-making, only 14 percent feel confident in assessing business value from improved analytics. The mindset is shifting towards viewing AI as a long-term investment for enterprise transformation. Investment in AI is projected to reach $2.52 trillion by 2026, impacting both enterprise customers and consumers.
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