Yum Brands plan to expand artificial intelligence in Taco Bell's drive-thru lanes will provide customers with a more seamless and efficient ordering experience, while boosting order accuracy and reducing wait times.
Lawrence Kim, Yum Brands' Chief Innovation Officer, emphasized the importance of integrating AI technology like Voice AI into the company's business strategy to enhance the consumer and team member experience.
Yum Brands has shown significant success in digital channels, with $30 billion in sales coming from digital-first methods, showcasing the effectiveness of integrating technology into the fast-food industry.
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