The changing drivers of LLM adoption
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The changing drivers of LLM adoption
"Through the first half of 2025, ChatGPT's user base grew at a remarkable pace, from under 400 million weekly active users in January to nearly 800 million by August - roughly 50 million new users per month. Since then, growth may have slowed slightly, though it's a bit soon to tell how much of this is noise versus a lasting trend change:"
"According to OpenAI's "How People Use ChatGPT" report, 30% of internet users in high-income countries were already using ChatGPT weekly by mid-2025 . With less room to grow, we should expect slower user growth in the US compared to the global average . And there are hints that this is the case - for example, ChatGPT daily users in India grew sevenfold over the past year, and the number of daily Gemini users in India grew by 15% in November alone."
LLM adoption expanded rapidly in early 2025, with ChatGPT weekly active users rising from under 400 million in January to nearly 800 million by August, about 50 million new users monthly. Growth possibly slowed after August, though it is too early to determine persistence. A rising share of new users comes from outside the United States, with OpenAI reporting 30% of internet users in high-income countries using ChatGPT weekly by mid-2025. India saw substantial increases, including a sevenfold rise in ChatGPT daily users and a 15% monthly increase in daily Gemini users, resulting in over twice the ChatGPT users of the US. Integration of AI into mainstream products like Google Search offers another major route for continued adoption.
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