The article discusses the impact of artificial intelligence on creative workflows, suggesting it is not the end of originality but an evolution that enhances creativity. By using AI tools, creative teams can accelerate the process of turning concepts into visual pitches, significantly reducing the time and effort involved. However, the author emphasizes that while AI assists in the process, it is not a substitute for human creativity, taste, and decision-making, thereby positioning AI as a valuable tool that enriches the human-driven creative process.
Artificial intelligence in creative industries can signal both the end of originality and a revolution, but it ultimately accelerates creativity rather than diminishes it.
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