#digital-advertising

#digital-advertising

Veo 3 AI can create eight-second clips based on text prompts, producing videos quickly and easily for platforms like TikTok or YouTube Shorts.

The OHH industry aims to transition from a mere line item on media plans to a core component of brand strategies, emphasizing the importance of strategic relevance.

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.

In 2007, Redwood City banned billboards in the name of beautification. However, the City Council has now voted to place a digital billboard along the same freeway.

Pennsylvania legislators are proposing a 5% gross receipts tax on digital advertising to generate revenue for public services, mirroring existing taxes on other industries.

In a year of aggressive moderation, Microsoft Advertising reported removing or restricting over one billion ads, showcasing its commitment to maintaining platform integrity.

Albertsons’ pilot program for digital ad displays, leveraging technology from Stratacache, aims to enhance in-store advertising measurement and customer engagement.

Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated. This effort reflects our commitment to modernizing digital advertising infrastructure, which will enable scalable, tech-forward solutions that work across platforms and stakeholders.

I joined in October. We launched in May. I knew it would be a baptism of fire, but I didn't expect it to be an inferno.

The LLM Content Ingest API initiative aims to empower publishers to better govern how their content is accessed and monetized by AI systems.

The recent upgrades to AdPlayer.Pro's video advertising technologies have significantly improved ad performance and audience engagement, leading to increased revenue for clients.

Despite massive budgets, most digital ads are built for neglect, resulting in generic content that audiences overlook, leading to an era of advertising made for ignoring.