#digital-advertising

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Marketing tech
fromThedrum
29 minutes ago

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

LoopMe has achieved carbon neutrality for all media delivery, significantly reducing emissions and promoting sustainability in digital advertising.
Media industry
fromAudacy
22 hours ago

This Philly Democrat wants Pa. to tax digital advertising | KYW Newsradio

A Pennsylvania bill proposes taxing digital advertising to generate significant revenue for the state.
fromExchangewire
1 day ago

Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth

"This sustained growth over the last five years is due to our ability to apply the 'techsoulogy' approach across all areas of the business. The combination of advanced proprietary technology with close, personalised attention, along with a strong commitment to innovation and knowledge, allows us to generate lasting value for our partners."
Marketing tech
#alphabet
Business
fromThe Motley Fool
3 weeks ago

Alphabet vs. Microsoft: A Comparison of Recent Revenue Trends | The Motley Fool

Alphabet and Microsoft show strong revenue growth, with Alphabet's cloud revenue increasing by 48% compared to Microsoft's 26%.
Business
fromThe Motley Fool
3 weeks ago

Alphabet vs. Microsoft: A Comparison of Recent Revenue Trends | The Motley Fool

Alphabet and Microsoft show strong revenue growth, with Alphabet's cloud revenue increasing by 48% compared to Microsoft's 26%.
#meta
Tech industry
fromMiami Herald
1 week ago

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.
Marketing tech
fromExchangewire
2 weeks ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
Marketing tech
fromDigiday
5 days ago

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is preparing to enter CTV advertising, aiming to extend its performance advertising to the largest screen in homes by 2026.
Tech industry
fromMiami Herald
1 week ago

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.
Marketing tech
fromExchangewire
2 weeks ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
Marketing tech
fromTipRanks Financial
2 days ago

Quantum X Labs Completes Rebrand to Advance Quantum Technologies - TipRanks.com

Quantum X Labs Inc. rebranded from Viewbix Inc. to focus on quantum technologies while maintaining its digital advertising business.
#alphabet-inc
Tech industry
fromFortune
2 days ago

Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year | Fortune

Alphabet Inc. reported an 81% increase in earnings, driven by AI investments, leading to a market value rise to $4.4 trillion.
Tech industry
fromFast Company
3 days ago

Alphabet's Q1 profit beats expectations with Google's big AI bets paying off

Alphabet Inc. reported significant growth, with earnings and revenue surpassing expectations, driven by investments in artificial intelligence.
Tech industry
fromFortune
2 days ago

Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year | Fortune

Alphabet Inc. reported an 81% increase in earnings, driven by AI investments, leading to a market value rise to $4.4 trillion.
Tech industry
fromFast Company
3 days ago

Alphabet's Q1 profit beats expectations with Google's big AI bets paying off

Alphabet Inc. reported significant growth, with earnings and revenue surpassing expectations, driven by investments in artificial intelligence.
Marketing tech
fromExchangewire
2 days ago

IAB Europe Opens CTV Measurement Framework for Public Comment

IAB Europe has launched a Connected TV Measurement Framework to enhance transparency and accountability in the digital advertising ecosystem.
Marketing tech
fromBusiness Matters
5 days ago

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech's Miami jamboree

The digital advertising industry's growth is increasingly focused on small- and medium-sized businesses, particularly in the CTV space.
#the-trade-desk
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.
Marketing tech
fromThe Motley Fool
3 weeks ago

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.
Marketing tech
fromThe Motley Fool
1 month ago

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.
Marketing tech
fromThe Motley Fool
3 weeks ago

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.
Marketing tech
fromThe Motley Fool
1 month ago

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.
Marketing tech
fromExchangewire
5 days ago

LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey

LoopMe has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey with a score of 90.5% for overall experience.
fromExchangewire
5 days ago

The Web's Highest-Quality Publishers are Shifting, Picnic's PIQ 10 Shows - ExchangeWire.com

"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."
Marketing tech
#brand-safety
Marketing
fromThedrum
6 days ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Marketing
fromThedrum
6 days ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Marketing
fromThedrum
6 days ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Marketing
fromThedrum
6 days ago

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.
Online marketing
fromIndependent
1 week ago

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.
Deliverability
fromThedrum
1 week ago

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
fromThedrum
1 week ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach.
Media industry
fromVariety
1 week ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Marketing tech
fromExchangewire
1 week ago

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.
#ai
Marketing tech
fromRAIN News
1 week ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromThedrum
1 week ago

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.
Marketing tech
fromRAIN News
1 week ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromThedrum
1 week ago

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.
Marketing tech
fromExchangewire
1 week ago

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.
Marketing tech
fromThedrum
1 week ago

The GumGum Platform Achieves Global SOC 2 Compliance, Setting Standards for Data Security

GumGum achieved SOC 2 compliance, enhancing data security and system reliability for partners and customers globally.
fromThe Drum
1 week ago

Learnings from The Drum Awards for Digital Advertising

Dathesh Rao emphasizes that understanding the target audience is crucial for creating effective advertising strategies that lead to success in digital campaigns.
Marketing
Marketing tech
fromInman
1 week ago

Brokerage storefronts become ad networks with Smartify

Brokerage storefronts are transforming into media channels, allowing real estate firms to monetize high-traffic locations through digital advertising.
Marketing tech
fromRAIN News
1 week ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
1 week ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
1 week ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing
fromThedrum
1 week ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing tech
fromThedrum
1 week ago

SeenThis joins Ad Net Zero UK and supports drive in the US

Adaptive streaming technology reduces data usage in advertising, enhancing user experience and minimizing climate impact.
#programmatic-buying
Marketing
fromThedrum
1 week ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
1 week ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
1 week ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
1 week ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
#artificial-intelligence
Marketing tech
fromPhocuswire
in 1 month

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.
Marketing tech
fromPhocuswire
in 1 month

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.
Marketing tech
fromAol
1 month ago

2 Tech Stocks That Could Help Make You a Fortune

The Trade Desk and Axon Enterprise are positioned for growth in digital advertising and AI-driven law enforcement, respectively.
Marketing tech
fromThedrum
2 weeks ago

Digital publisher audit program launched with ANA support

AAM launched a free digital publisher audit program to combat advertising fraud and enhance transparency in digital media.
Marketing
fromThedrum
2 weeks ago

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

Exit Bee enhances online advertising performance with new leadership and innovative ad formats.
Marketing tech
fromThedrum
2 weeks ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
Marketing tech
fromExchangewire
2 weeks ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromSan Diego Union-Tribune
2 weeks ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies to enhance their defenses against these threats.
#generative-ai
fromAP News
2 weeks ago
Marketing tech

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

fromSFGATE
2 weeks ago
Marketing tech

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Marketing tech
fromAP News
2 weeks ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies like Google to enhance their defenses against malicious ads.
Marketing tech
fromSFGATE
2 weeks ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech giants like Google to enhance their defenses against these threats.
Privacy technologies
fromExchangewire
2 weeks ago

Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety

AppHarbr and Wizz App's partnership enhances ad safety for young audiences, blocking 0.17% of potentially unsafe ads over the past year.
Marketing tech
fromAdExchanger
2 weeks ago

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data | AdExchanger

Multicultural publishers face pressure to grow audiences and adapt to shrinking referral traffic and diversity budgets.
#meta-platforms
fromInc
2 weeks ago
Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Marketing tech
fromThe Motley Fool
3 weeks ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Venture
fromThe Motley Fool
1 month ago

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.
Marketing tech
fromInc
2 weeks ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Tech industry
fromThe Motley Fool
2 weeks ago

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.
Marketing tech
fromThe Motley Fool
3 weeks ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Venture
fromThe Motley Fool
1 month ago

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.
#google-ads
fromDigiday
2 weeks ago
Marketing tech

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Marketing tech
fromDigiday
2 weeks ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromExchangewire
2 weeks ago

GoWit & Numatec Forge Retail Media Partnership in Spain and Italy

GoWit partners with Numatec to enhance retail media adoption in Spain and Italy, targeting a €31bn European market opportunity.
Marketing tech
fromExchangewire
2 weeks ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Media industry
fromDigiday
2 weeks ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Intellectual property law
fromHoodline
3 weeks ago

Seattle Children's In Wiretap Showdown as Ad Heavyweight Jumps Into Pixel Fight

Seattle Children's Hospital faces legal challenges over website tracking, with potential implications for ad measurement and analytics if plaintiffs succeed.
Marketing tech
fromThedrum
3 weeks ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.
Roam Research
fromThe Hacker News
3 weeks ago

Citizen Lab: Law Enforcement Used Webloc to Track 500 Million Devices via Ad Data

Webloc is a global geolocation surveillance system used by various law enforcement agencies, providing access to data from millions of mobile devices.
Business
fromThe Motley Fool
3 weeks ago

Preparing for the Next Market Crash? This Is One Stock You'll Want On Your Watchlist. | The Motley Fool

Market downturns highlight resilient companies like Alphabet, which benefits from a strong business model and diverse revenue streams.
Business
from24/7 Wall St.
3 weeks ago

Wall Street Sees 58% Upside in Snap (SNAP). Is It a Value Trap?

Snap Inc's stock shows potential upside despite recent declines and a disappointing earnings report.
Marketing tech
fromVariety
3 weeks ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
#stock-market
Business
fromThe Motley Fool
3 weeks ago

Why Alphabet Stock Was Moving Higher Today | The Motley Fool

The stock market rose due to a ceasefire with Iran, benefiting Alphabet despite its minimal exposure to oil prices.
Marketing tech
fromThe Motley Fool
1 month ago

2 Tech Stocks That Could Help Make You a Fortune | The Motley Fool

Building wealth in the stock market requires a long-term mindset and investment in competitively positioned, innovative companies.
Business
fromThe Motley Fool
3 weeks ago

Why Alphabet Stock Was Moving Higher Today | The Motley Fool

The stock market rose due to a ceasefire with Iran, benefiting Alphabet despite its minimal exposure to oil prices.
Marketing tech
fromThe Motley Fool
1 month ago

2 Tech Stocks That Could Help Make You a Fortune | The Motley Fool

Building wealth in the stock market requires a long-term mindset and investment in competitively positioned, innovative companies.
Marketing tech
fromBenzinga
3 weeks ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromForbes
3 weeks ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromExchangewire
3 weeks ago

Ryan Burnett Promoted to Group Sales Director at Azerion

Ryan Burnett has been promoted to group sales director at Azerion to drive growth and enhance client relationships.
Marketing tech
fromExchangewire
3 weeks ago

Adtelligent Ranks Among the FT's 'America's Fastest Growing Companies 2026' - ExchangeWire.com

Adtelligent Inc. has been recognized in the Financial Times' Americas' Fastest Growing Companies 2026 ranking for outstanding revenue growth and business performance.
Marketing
fromForbes
3 weeks ago

Sonic Branding: The Most Underused Asset In Marketing

Sonic branding is a powerful yet underutilized tool in marketing that enhances brand recognition and recall.
Tech industry
fromThe Motley Fool
4 weeks ago

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.
Marketing tech
fromAdExchanger
1 month ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
#social-media
Online marketing
fromMoneywise
1 month ago

Kevin O'Leary claims this skill is the most valuable on the market, saying he pays $250,000 for it - 5X more than before

Understanding social media for customer acquisition is now a highly lucrative career path, with salaries rising significantly due to demand.
Online marketing
fromMoneywise
1 month ago

Kevin O'Leary claims this skill is the most valuable on the market, saying he pays $250,000 for it - 5X more than before

Understanding social media for customer acquisition is now a highly lucrative career path, with salaries rising significantly due to demand.
Media industry
fromwww.morningstar.com
1 month ago

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.
Marketing tech
fromDigiday
1 month ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
Marketing tech
fromAdExchanger
1 month ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
from24/7 Wall St.
1 month ago

XLC Is Down 8.78% Year to Date and the Catalysts That Matter Most Are Still Ahead

XLC's performance is heavily influenced by Meta and Alphabet, which dominate its portfolio and are experiencing significant declines.
Business
fromThe Motley Fool
1 month ago

1 Underrated Reason to Invest in Amazon Stock | The Motley Fool

Amazon's stock is attractive due to its dominance in cloud computing and rapidly growing digital advertising revenue.
Marketing tech
fromExchangewire
1 month ago

The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback

Advertising formats are evolving rapidly, with significant legal and regulatory tensions in the digital ecosystem.
Marketing
fromAdExchanger
1 month ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing tech
from24/7 Wall St.
1 month ago

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.
San Francisco Giants
fromSFGATE
1 month ago

First SF Giants at-bats ruined by Netflix's aggressive ad insertion

Aggressive digital advertising during the Giants' first game caused visual glitches and viewer complaints, overshadowing the team's performance.
Marketing tech
fromAmazon Web Services
1 month ago

How TripleLift optimized real-time bidding with custom load balancing, Spot, and Graviton | Amazon Web Services

TripleLift optimizes digital advertising through innovative ad placements and efficient use of AWS Cloud services, executing over 7 trillion ad transactions monthly.
Marketing tech
fromThe Hill
1 month ago

Democratic digital ad firm launches new service aimed at better reaching likely primary voters online

DSPolitical is launching a digital ad targeting tool to help Democratic campaigns reach likely primary voters ahead of the November election.
Marketing tech
fromExchangewire
1 month ago

Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

Opti Digital collaborates with Vocento to enhance advertising inventory value through its Demand Hub solution, ensuring user experience and site performance are maintained.
Marketing tech
fromThedrum
1 month ago

Hivestack launches programmatic digital out of home (DOOH) marketplace in Sweden

Hivestack launches operations in Sweden, enabling programmatic DOOH campaigns through partnerships with leading media owners like Clear Channel Sweden.
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