As artificial intelligence drastically reshapes the economy, Google is reinventing its advertising strategy to adapt to an AI-centric environment. The company has initiated the Agent2Agent protocol, enabling AI agents to interact and execute transactions autonomously. This shift responds to the growing reliance on AI for tasks traditionally managed by humans. However, amidst economic recession concerns and significant workforce reductions, the clarity and effectiveness of this innovative advertising model remain uncertain, raising questions about its viability and the future of human roles in advertising.
If you're confused by how such an arrangement is superior to the admittedly broken advertising model we have now, we are too - but that doesn't seem to be stopping anyone involved...
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