The Future of AI in Marketing: A Creative Debate at Brandweek
Briefly

David Lee argues that human creativity will become increasingly valuable as AI becomes ubiquitous. He believes that people are drawn to art for the human stories it represents, suggesting AI-generated content may cater to broader audiences while human creativity becomes more exclusive.
Rei Inamoto discusses the economic realities brought by AI in creative industries, emphasizing that AI can produce work of acceptable quality at a fraction of the cost. He suggests that freelancers and companies will gravitate toward this efficiency, reshaping industry economics.
Lee's prediction on the future of creative differentiation highlights how companies will prioritize unique human creativity as AI-generated content saturates the market. He suggests that the art of storytelling through human experience will be a key differentiator.
Read at Adweek
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