The article revisits the question of whether AI can replace content designers, contrasting alarmist views with more optimistic perspectives. While some predict imminent human obsolescence based on arbitrary timelines and percentages, the author argues that these predictions overlook the essential processes of design work. Design is not solely about outputs; it's an intricate process that involves a range of activities that AI cannot replicate. A deeper exploration reveals that the future of content design may integrate AI, enhancing rather than replacing human roles.
It seems like every day there's a new forecast from big tech CEOs predicting human obsolescence due to AI. These projections tend to include seemingly arbitrary dates and percentages, e.g. 'half of all entry level jobs being replaced by AI in the next 5 years'.
There's an assumption that design jobs consist entirely of their outputs. As a result, projections are based on the ability of AI to produce outputs replicating the hard skills of these professions.
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