"We're going to launch Sora, our video product." This emphasizes OpenAI's commitment to making AI accessible to consumers by prioritizing a user-friendly experience over mere research.
Unlike other tech companies' video-generating models, which remain previews or are only available through enterprise cloud platforms, Sora is the first video-generating product that a major tech company is placing directly in users' hands.
The era of video-generating AI models will make those shifts only more profound, rapid, and bizarre, threatening entire industries and precipitating deep changes in communication online.
OpenAI's key word this afternoon was product. The company is billing Sora not as a research breakthrough but as a consumer experience in its commercial strategy.
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