"It's not about adding AI, it's about solving problems better than before. Lately, I've seen a shift in the market... one that gives me hope for the future. Instead of asking, "How can we put AI into our product?" the new question to ask is, "How might we solve customer problems with AI?" This seemingly subtle difference represents a massive mindset shift because one question is driven by hype, and the other is driven by value."
"It puts the customer at the center and treats AI as a tool, not a trophy. That's the shift we're seeing. And it's the difference between shipping gimmicks and building enduring solutions. Put some AI in it! Since the start of the AI revolution, we've been doing research with both Big Tech and smaller AI-based startups to help them understand their customers and their response to AI-based products and services."
A market shift favors asking how to solve customer problems with AI rather than how to add AI to products. Asking how to add AI often prioritizes trend-chasing, placing technology before purpose and producing bloated, unwanted features, wasted development time, money, and lost opportunities. Asking how AI can solve real problems focuses on value creation, centers the customer, and treats AI as a tool rather than a trophy. Research with both Big Tech and startups shows many initial requests start as "put some AI in the product," which often becomes a race to integrate chatbots instead of assessing whether they solve the problem.
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