"The worry, even among marketers, is that these tools aren't ushering in a new creative renaissance - they're accelerating a race to the bottom. Volume over value. Engagement over a meaning. A feed full of something that looks like content but isn't saying much at all."
""The biggest fear isn't the tech, it's what happens when production costs collapse and content floods the market," said Craig Elimeliah, chief creative officer at Code and Theory. "The real client questions are: How do we protect taste? How do we protect trust? How do we avoid drowning in a sea of sameness?""
"Call it what it is: slop: That's the subtext humming beneath all the excitement around Meta's Vibes and OpenAI's Sora. For every breathless post about the future of creativity, there's a quiet resignation setting in - that this is what the internet has become. Not content. Not storytelling. Just an infinite stream of AI-generated video engineered to keep people swiping, eyes glazed, attention monetized."
Meta's Vibes and OpenAI's Sora introduce machine-made, hyper-personalized video feeds that change social attention dynamics. Reactions came quickly across pundits, creators, and cultural critics, while marketers responded with curiosity, caution, and conflict. Marketers worry these tools will drive a volume-over-value surge, producing a sea of sameness as production costs collapse and content floods feeds. Concerns center on protecting taste, preserving trust, and avoiding degraded audience experiences. The rise of algorithmically generated video also creates platform fragmentation, murky control over creative output, and uncertainty about what qualifies as meaningful content in the new landscape.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]