#platform-fragmentation

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#ai-generated-video #personalization #marketing-concerns #content-quality #regional-digital-regulation
fromDigiday
1 week ago

The synthetic scroll has arrived with Meta's Vibes and OpenAI's Sora - marketers are watching nervously

The worry, even among marketers, is that these tools aren't ushering in a new creative renaissance - they're accelerating a race to the bottom. Volume over value. Engagement over a meaning. A feed full of something that looks like content but isn't saying much at all.
Artificial intelligence
EU data protection
fromVogue Business
1 month ago

What fashion needs to know about the EU-US tech regulation battle

Regional EU and UK digital rules will fragment platform functionality, complicate marketing, tracking, personalization, and force brands to run separate systems per market.
Marketing tech
fromThe Drum
1 month ago

The only constant in commerce is change - and it's speeding up

Retail media must slow rapid growth to build measurement standards, bridge marketing silos, and strengthen foundations to confront fragmentation from AI and new platforms.
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