A new wave of AI retrieval bots is transforming how users access information on the internet, significantly increasing their presence and impact. Unlike traditional bots that harvest data in bulk, these retrieval bots actively scrape content in real time and summarize it for users, which has caused a remarkable 49% increase in bot-generated traffic. As human visits to websites decline, publishers are pressured to adapt their strategies to accommodate bots as a new audience. However, tensions arise over issues of fair use and licensing amid the growing competition for online attention.
It starts with publishers, but this is coming for everyone,.... With tools like ChatGPT becoming a first-stop search engine for millions, optimizing for human readers may no longer be enough.
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