#digital-strategy

[ follow ]
#customer-engagement

Council Post: How To Authentically Engage With Consumers On Social Media

Authenticity is crucial for social media success; genuine engagement builds trust and customer loyalty.

Council Post: How To Use A Content Marketing Strategy To Resolve Common Business Challenges

Businesses must prioritize quality content marketing to enhance search engine rankings and drive customer engagement.

Crafting B2B Campaigns That Convert: The Power of SMS Marketing

B2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.

8 Effective Website Goals for Ecommerce Businesses (2024) - Shopify

Belstaff emphasizes that ongoing website development is crucial for modern ecommerce success.

76 Professional CV Templates + Expert Tips

Proven marketing professional with a track record of enhancing customer engagement and driving sales growth through strategic campaigns.

Council Post: How To Authentically Engage With Consumers On Social Media

Authenticity is crucial for social media success; genuine engagement builds trust and customer loyalty.

Council Post: How To Use A Content Marketing Strategy To Resolve Common Business Challenges

Businesses must prioritize quality content marketing to enhance search engine rankings and drive customer engagement.

Crafting B2B Campaigns That Convert: The Power of SMS Marketing

B2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.

8 Effective Website Goals for Ecommerce Businesses (2024) - Shopify

Belstaff emphasizes that ongoing website development is crucial for modern ecommerce success.

76 Professional CV Templates + Expert Tips

Proven marketing professional with a track record of enhancing customer engagement and driving sales growth through strategic campaigns.
morecustomer-engagement
#content-creation

The Handbag We're All Talking About: the Gucci Blondie Has Arrived

Hannah Almassi is a key figure in fashion media, transforming Who What Wear UK's editorial approach with a focus on local content and industry insights.

The PGA Tour Launches The Creator Council - Lindsey Gamble

The PGA Tour is launching a Creator Council to expand its engagement with younger audiences through collaboration with top content creators.

Council Post: Amplifying B2B Brand Impact: The Synergistic Power Of PR And Marketing

Unified PR and marketing strategies are essential for B2B brands to build credibility and overcome audience skepticism in the digital age.

HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

Diversifying beyond Google and investing in alternative channels is becoming essential for marketers as AI continues to evolve.

4 Trust-Building Strategies For Entrepreneurs In The Digital Age

Building an online presence requires trust-building strategies beyond mere establishment, especially in influencer and content-based marketing.

How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com

The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world.

The Handbag We're All Talking About: the Gucci Blondie Has Arrived

Hannah Almassi is a key figure in fashion media, transforming Who What Wear UK's editorial approach with a focus on local content and industry insights.

The PGA Tour Launches The Creator Council - Lindsey Gamble

The PGA Tour is launching a Creator Council to expand its engagement with younger audiences through collaboration with top content creators.

Council Post: Amplifying B2B Brand Impact: The Synergistic Power Of PR And Marketing

Unified PR and marketing strategies are essential for B2B brands to build credibility and overcome audience skepticism in the digital age.

HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

Diversifying beyond Google and investing in alternative channels is becoming essential for marketers as AI continues to evolve.

4 Trust-Building Strategies For Entrepreneurs In The Digital Age

Building an online presence requires trust-building strategies beyond mere establishment, especially in influencer and content-based marketing.

How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com

The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world.
morecontent-creation
#social-media-marketing

How To Use Hashtags To Grow Your Business (2024) - Shopify

Hashtags are essential for categorizing content and enhancing brand visibility on social media.
Effective hashtag strategies can significantly boost engagement and discoverability for businesses.

Why Fan Pages Are Becoming Artists' Most Useful - and Cheapest - Marketing Tool

Fan pages enhance artist engagement on social media by continuously delivering content without requiring additional effort from the artists themselves.

Council Post: Social Media Strategies For Business Growth In 2025

A robust social media strategy is essential for businesses in 2025 due to increasing competition.

Exploring the Best Social Media Platforms for Social Media Marketing in 2024 - Social Media Explorer

Social media marketing is crucial for brand visibility and engagement, evolving with new opportunities and challenges in 2024.

Backspace Marketing's New SEO and Social Media Services Enhance E-commerce Visibility - Social Media Explorer

Backspace Marketing offers essential SEO and social media services to e-commerce brands for increased visibility and engagement.

7 Free Social Media Audit Templates | ClickUp

Conducting regular social media audits is essential for optimizing marketing efforts and understanding audience engagement.

How To Use Hashtags To Grow Your Business (2024) - Shopify

Hashtags are essential for categorizing content and enhancing brand visibility on social media.
Effective hashtag strategies can significantly boost engagement and discoverability for businesses.

Why Fan Pages Are Becoming Artists' Most Useful - and Cheapest - Marketing Tool

Fan pages enhance artist engagement on social media by continuously delivering content without requiring additional effort from the artists themselves.

Council Post: Social Media Strategies For Business Growth In 2025

A robust social media strategy is essential for businesses in 2025 due to increasing competition.

Exploring the Best Social Media Platforms for Social Media Marketing in 2024 - Social Media Explorer

Social media marketing is crucial for brand visibility and engagement, evolving with new opportunities and challenges in 2024.

Backspace Marketing's New SEO and Social Media Services Enhance E-commerce Visibility - Social Media Explorer

Backspace Marketing offers essential SEO and social media services to e-commerce brands for increased visibility and engagement.

7 Free Social Media Audit Templates | ClickUp

Conducting regular social media audits is essential for optimizing marketing efforts and understanding audience engagement.
moresocial-media-marketing

Council Post: How Poaching Emails From Agencies Can Benefit Your Healthcare Practice

Poaching emails from competitors can provide valuable insights into your healthcare marketing strategy, highlighting weaknesses and informing best practices.

The Year Democrats Lost the Internet

Democratic digital strategists believe a coherent message is essential for effective outreach.
#marketing

Council Post: 2025 And The Rise Of Gen Z-Powered Marketing

Marketers must adapt strategies to engage with Gen Z by integrating their perspectives across all departments of a company.

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY

Marketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.

Navigating the Evolving Marketing Landscape with Slalom and AWS | Amazon Web Services

Marketers face challenges due to changing data regulations, requiring a shift to first-party and zero-party data for effective audience targeting.

How Amazon is taking a Hollywood-style approach to its marketing

Amazon is shifting marketing strategies towards authentic storytelling and community engagement in entertainment under Amy Powell's leadership.

Adobe Fills CMO Post, Hires Former Intuit CMO Lara Balazs

Lara Balazs joins Adobe as CMO, expected to utilize her diverse marketing experience to enhance Adobe's brand engagement and reach effectively.

Verizon's new CMO Leslie Berland wants to make sure you can hear the brand now

Verizon appointed Leslie Berland as the new CMO to enhance creativity and leverage data effectively.
Berland led a successful Super Bowl campaign with Beyoncé and introduced Verizon's first rebrand in nine years.

Council Post: 2025 And The Rise Of Gen Z-Powered Marketing

Marketers must adapt strategies to engage with Gen Z by integrating their perspectives across all departments of a company.

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY

Marketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.

Navigating the Evolving Marketing Landscape with Slalom and AWS | Amazon Web Services

Marketers face challenges due to changing data regulations, requiring a shift to first-party and zero-party data for effective audience targeting.

How Amazon is taking a Hollywood-style approach to its marketing

Amazon is shifting marketing strategies towards authentic storytelling and community engagement in entertainment under Amy Powell's leadership.

Adobe Fills CMO Post, Hires Former Intuit CMO Lara Balazs

Lara Balazs joins Adobe as CMO, expected to utilize her diverse marketing experience to enhance Adobe's brand engagement and reach effectively.

Verizon's new CMO Leslie Berland wants to make sure you can hear the brand now

Verizon appointed Leslie Berland as the new CMO to enhance creativity and leverage data effectively.
Berland led a successful Super Bowl campaign with Beyoncé and introduced Verizon's first rebrand in nine years.
moremarketing
#business-growth

What Is a Digital Strategy? How To Implement a Digital Strategy (2024) - Shopify

A digital strategy is essential for leveraging technology to enhance business growth and customer experience.

Leader Spotlight: Managing a portfolio of unique brands, with Kevin Nemeth - LogRocket Blog

Maintaining brand identity and leveraging resources among different brands within a holding company are crucial for success.

What Is a Digital Strategy? How To Implement a Digital Strategy (2024) - Shopify

A digital strategy is essential for leveraging technology to enhance business growth and customer experience.

Leader Spotlight: Managing a portfolio of unique brands, with Kevin Nemeth - LogRocket Blog

Maintaining brand identity and leveraging resources among different brands within a holding company are crucial for success.
morebusiness-growth
#communications

Council Post: 17 Ways To Refresh Your Nonprofit's Marketing And Comms For 2025

Nonprofits should modernize marketing strategies to effectively connect with audiences and achieve organizational goals as 2025 approaches.

Council Post: Digital-First Strategies: Transforming Healthcare Communication In Asia

Healthcare companies must evolve into educators and trusted advisors to ensure effective solutions delivery.
A digital-first strategy is essential for navigating Asia's diverse healthcare landscape.

Council Post: 17 Ways To Refresh Your Nonprofit's Marketing And Comms For 2025

Nonprofits should modernize marketing strategies to effectively connect with audiences and achieve organizational goals as 2025 approaches.

Council Post: Digital-First Strategies: Transforming Healthcare Communication In Asia

Healthcare companies must evolve into educators and trusted advisors to ensure effective solutions delivery.
A digital-first strategy is essential for navigating Asia's diverse healthcare landscape.
morecommunications

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
#content-marketing

Council Post: Is Content Marketing The Future Of Influencer Marketing?

Content marketing will play a crucial role in the future of influencer marketing by merging authentic earned content with paid promotions.

B2B marketers aim to up their social media and video content this year

B2B marketers are increasingly integrating social media and video into their strategies to engage digital-native buyers.
Short-form social videos are viewed as the most effective content for generating ROI by B2B marketers.
LinkedIn's video uploads are expected to see a significant year-over-year increase, enhancing advertising opportunities.

What does 'digital-first' mean when it comes to B2B marketing today?

Revamping B2B digital-first strategies requires understanding diverse audience behaviors across different platforms, not just traditional channels.
Engaging modern audiences effectively involves utilizing varied content formats, with audio rising as a key medium due to time constraints.

3 Blog Post CTAs That Are MUCH More Effective Than "Buy Now" | HackerNoon

Building engagement in blog posts is about inviting exploration rather than overt selling.
Effective calls to action should focus on relationship-building and content exploration.

Curious About What Works in 2024? These 22 Content Marketing Stats Have the Answers - jeffbullas.com

Data-driven insights are essential for effective content marketing strategies in 2024. AI significantly improves efficiency and ROI for marketers.

5 Content Marketing Ideas for January 2025

January 2025 is an opportunity for content marketers to leverage resets, AI-driven repurposing, and creative ideas to engage and retain customers.

Council Post: Is Content Marketing The Future Of Influencer Marketing?

Content marketing will play a crucial role in the future of influencer marketing by merging authentic earned content with paid promotions.

B2B marketers aim to up their social media and video content this year

B2B marketers are increasingly integrating social media and video into their strategies to engage digital-native buyers.
Short-form social videos are viewed as the most effective content for generating ROI by B2B marketers.
LinkedIn's video uploads are expected to see a significant year-over-year increase, enhancing advertising opportunities.

What does 'digital-first' mean when it comes to B2B marketing today?

Revamping B2B digital-first strategies requires understanding diverse audience behaviors across different platforms, not just traditional channels.
Engaging modern audiences effectively involves utilizing varied content formats, with audio rising as a key medium due to time constraints.

3 Blog Post CTAs That Are MUCH More Effective Than "Buy Now" | HackerNoon

Building engagement in blog posts is about inviting exploration rather than overt selling.
Effective calls to action should focus on relationship-building and content exploration.

Curious About What Works in 2024? These 22 Content Marketing Stats Have the Answers - jeffbullas.com

Data-driven insights are essential for effective content marketing strategies in 2024. AI significantly improves efficiency and ROI for marketers.

5 Content Marketing Ideas for January 2025

January 2025 is an opportunity for content marketers to leverage resets, AI-driven repurposing, and creative ideas to engage and retain customers.
morecontent-marketing

Magic The Gathering's Commander format is getting a video game

Wizards of the Coast is developing a video game for Magic: The Gathering Commander, focusing on multiplayer and collectibility.
#leadership

Google's departing EMEA president is a former Olympian and likes to kick off his morning rowing on the river Thames

Leaders must focus on developing AI responsibly while navigating complex regulations to benefit humanity.

Invibes Advertising refuerza su equipo directivo en Espana

Invibes is expanding into key markets in 2024 while enhancing its advertising offerings and strengthening client relationships.
Borja Berzosa joins Invibes to lead sales strategy and business opportunities in Spain.

Google's departing EMEA president is a former Olympian and likes to kick off his morning rowing on the river Thames

Leaders must focus on developing AI responsibly while navigating complex regulations to benefit humanity.

Invibes Advertising refuerza su equipo directivo en Espana

Invibes is expanding into key markets in 2024 while enhancing its advertising offerings and strengthening client relationships.
Borja Berzosa joins Invibes to lead sales strategy and business opportunities in Spain.
moreleadership
#artificial-intelligence

A Brief History of Design Systems. Part 2

Design systems have transformed from niche tools to essential frameworks that drive digital transformation and collaboration within organizations.

Mr. Cooper shakes up technology leadership

Mr. Cooper Group enhances its technology leadership with new appointments, focusing on AI and machine learning for a better customer experience.

A Brief History of Design Systems. Part 2

Design systems have transformed from niche tools to essential frameworks that drive digital transformation and collaboration within organizations.

Mr. Cooper shakes up technology leadership

Mr. Cooper Group enhances its technology leadership with new appointments, focusing on AI and machine learning for a better customer experience.
moreartificial-intelligence

3 essential tips for improving mobile ad creative performance

Mobile phones have become essential in daily life, increasing the significance of mobile ads in marketing.

Donald Trump's Win Cements a New Era for Campaigning Online

Trump's campaign integrated social media influencers to boost outreach despite earlier disadvantages against opponents' canvassing efforts.
#e-commerce

Walmart Shares Jump on Q2 Earnings Beat, Guidance Raise

Walmart's strategic growth focuses on low prices and digital expansion, despite challenges in net profit.

What We Can Learn About Great Domain Names From Unicorn Startups

The rise of online business amplifies the need for strong, strategic domain names.

At the Digiday Publishing Summit Europe, publishers move away from trend chasing

Publishers are moving from ad-reliance to diversified revenue streams with deeper audience engagement.

Top 4 Web Development Services: Select for Long-Term Success

Expert web development services are crucial for a successful digital strategy.
Fiverr's 'Top 4 Web Development Services' offer innovative and reliable solutions for businesses.

Walmart Shares Jump on Q2 Earnings Beat, Guidance Raise

Walmart's strategic growth focuses on low prices and digital expansion, despite challenges in net profit.

What We Can Learn About Great Domain Names From Unicorn Startups

The rise of online business amplifies the need for strong, strategic domain names.

At the Digiday Publishing Summit Europe, publishers move away from trend chasing

Publishers are moving from ad-reliance to diversified revenue streams with deeper audience engagement.

Top 4 Web Development Services: Select for Long-Term Success

Expert web development services are crucial for a successful digital strategy.
Fiverr's 'Top 4 Web Development Services' offer innovative and reliable solutions for businesses.
moree-commerce
#social-media

Harris' strategy hasn't changed since Biden - but now the trolling is working

Kamala Harris has revitalized the Biden campaign's digital strategy with a more engaging and youthful approach relative to her predecessors.

The Biden Campaign Still Has One Thing Going for It: Truth Social

The president appears most confident and combative on Trump's social media platform.

Do Viral Videos Get Leads? Gen Z's Favorite Realtor Weighs In

Mike Hege's viral video exemplifies how Gen Z trends on social media can significantly enhance business visibility and engagement.

Digital campaigning is a huge part of elections now - but going viral isn't everything

Social media plays a crucial role in modern political campaigning, with targeted content being key to reaching and engaging with voters effectively.

What the White House Is Doing on Reddit

The White House's use of Reddit aims to counter misinformation amidst a complex social media landscape.

Lifting Up the LGBTQIA+ Community: Meet Benjamin Campbell

Ben Campbell's role at GoDaddy combines research and showcasing insights to enhance understanding of product needs and audience groups.

Harris' strategy hasn't changed since Biden - but now the trolling is working

Kamala Harris has revitalized the Biden campaign's digital strategy with a more engaging and youthful approach relative to her predecessors.

The Biden Campaign Still Has One Thing Going for It: Truth Social

The president appears most confident and combative on Trump's social media platform.

Do Viral Videos Get Leads? Gen Z's Favorite Realtor Weighs In

Mike Hege's viral video exemplifies how Gen Z trends on social media can significantly enhance business visibility and engagement.

Digital campaigning is a huge part of elections now - but going viral isn't everything

Social media plays a crucial role in modern political campaigning, with targeted content being key to reaching and engaging with voters effectively.

What the White House Is Doing on Reddit

The White House's use of Reddit aims to counter misinformation amidst a complex social media landscape.

Lifting Up the LGBTQIA+ Community: Meet Benjamin Campbell

Ben Campbell's role at GoDaddy combines research and showcasing insights to enhance understanding of product needs and audience groups.
moresocial-media
#user-experience

Mastering website navigation for success

Users form first impressions of a website in just 59 milliseconds, highlighting the need for effective site architecture and navigation.

Council to consider $5.5M contract for redo of city's website - Austin Monitor

Austin's city website will undergo a $5.5 million overhaul to enhance user experience and meet the demands of a growing population.

Mastering website navigation for success

Users form first impressions of a website in just 59 milliseconds, highlighting the need for effective site architecture and navigation.

Council to consider $5.5M contract for redo of city's website - Austin Monitor

Austin's city website will undergo a $5.5 million overhaul to enhance user experience and meet the demands of a growing population.
moreuser-experience

Future of TV Briefing: A Q&A with MSNBC's Rashida Jones

MSNBC's digital strategy has evolved significantly, focusing on increasing volume and engagement ahead of the presidential election.
#influencer-marketing

Meet the company helping creators and brands reach audiences in China

Influencers struggle to access Chinese audiences due to different social media platforms and lack of services catering to Western talent in this market.

The Keys to @KamalaHQ's Viral Success

Modern political campaigns heavily integrate digital strategies and youthful perspectives, changing the traditional roles in campaign management.

Meet the company helping creators and brands reach audiences in China

Influencers struggle to access Chinese audiences due to different social media platforms and lack of services catering to Western talent in this market.

The Keys to @KamalaHQ's Viral Success

Modern political campaigns heavily integrate digital strategies and youthful perspectives, changing the traditional roles in campaign management.
moreinfluencer-marketing

Hillingdon Council commits 9m to tech revamp in digital strategy | Computer Weekly

Hillingdon Council will invest £9m over three years to enhance digital services for residents, focusing on needs, data, inclusion, and efficiency.
#advertising

Pushing Into a New Age for Digital Advertising - Alkimi Secures Top Exec in NED Role

Alkimi appoints Robert Bradley to enhance its decentralized advertising platform with his media industry expertise.

Revolving Door Roster Updates: Buntin, Cornett, Exverus Media & More

Agencies are actively hiring fresh talent to drive innovation and expand their global operations in the advertising and creative industries.

Townsquare Media: A Strong Buy on Local Dominance and Digital Growth - TipRanks.com

Townsquare Media rated Buy with $17.00 price target
Strong performance in local markets and digital strategy

Pushing Into a New Age for Digital Advertising - Alkimi Secures Top Exec in NED Role

Alkimi appoints Robert Bradley to enhance its decentralized advertising platform with his media industry expertise.

Revolving Door Roster Updates: Buntin, Cornett, Exverus Media & More

Agencies are actively hiring fresh talent to drive innovation and expand their global operations in the advertising and creative industries.

Townsquare Media: A Strong Buy on Local Dominance and Digital Growth - TipRanks.com

Townsquare Media rated Buy with $17.00 price target
Strong performance in local markets and digital strategy
moreadvertising

CNN thinks you freeloaders have enjoyed CNN.com long enough - it's time to start paying

CNN has initiated a paywall for its website to capitalize on its large traffic and reduce reliance on ads.

Nearly half of US consumers spent more than $2,500 on online shopping this year

US consumers are increasingly spending substantial amounts on online shopping, highlighting the importance of robust digital retail strategies.

TikTok Announces Shutdown of Separate TikTok Music App

TikTok Music will shut down on November 28, 2024, to prioritize integration with TikTok's core platform.
#digital-marketing

How Marketing Education Can Prepare Students for the Digital Age | Fingerlakes1.com

Marketing education shapes students for the digital age by teaching essential digital strategies and skills.

Own a Small Business? Don't Run From Tech - Embrace It | Entrepreneur

Small business owners must adopt a digital strategy to drive growth in today's digital world.
Creating an engaging online presence and ecommerce experience is crucial for business success.

How Marketing Education Can Prepare Students for the Digital Age | Fingerlakes1.com

Marketing education shapes students for the digital age by teaching essential digital strategies and skills.

Own a Small Business? Don't Run From Tech - Embrace It | Entrepreneur

Small business owners must adopt a digital strategy to drive growth in today's digital world.
Creating an engaging online presence and ecommerce experience is crucial for business success.
moredigital-marketing

Leading KOLs Web3 Marketing Agencies For Crypto Projects | HackerNoon

Engaging with top-tier Web3 marketing agencies is crucial for the success of new crypto projects.

The need to address transparency in content marketing today

Transparency in content syndication is crucial for B2B marketers to handle data privacy challenges and regulatory demands effectively.
#ecommerce

Leader Spotlight: The evolution of customer expectations, with Erica Randerson - LogRocket Blog

Edible Brands has transformed its ecommerce strategy to meet evolving consumer expectations, focusing on delivery and product customization.

Leader Spotlight: Efficiently scaling ecommerce operations, with Kelsey Knight - LogRocket Blog

Ecommerce strategies vary; ROI is key to prioritization, build teams for digital expertise.

Leader Spotlight: The evolution of customer expectations, with Erica Randerson - LogRocket Blog

Edible Brands has transformed its ecommerce strategy to meet evolving consumer expectations, focusing on delivery and product customization.

Leader Spotlight: Efficiently scaling ecommerce operations, with Kelsey Knight - LogRocket Blog

Ecommerce strategies vary; ROI is key to prioritization, build teams for digital expertise.
moreecommerce

Council Post: ADA Website Compliance Myths And The Facts Behind Them

Businesses of all sizes must prioritize ADA compliance to avoid legal risks and enhance user experience.
from Mashable
4 months ago

Kamala Harris joins Twitch. Here's how to watch her content.

Kamala Harris has launched a Twitch channel to engage younger voters as part of a broader digital strategy for her campaign.

How to Blend Public Relations Strategies

A modern PR strategy should blend traditional practices with digital approaches for effective brand growth and awareness.

Transitioning to a headless CMS: Best of the MarTechBot | MarTech

A headless CMS allows for flexible content management and omnichannel delivery, enhancing digital strategies and user experiences.
#biden-campaign

Biden campaign crafts digital debate strategy aimed at amplifying clips beyond Thursday

The Biden campaign is implementing a digital strategy to ensure voters see the best version of the president during and after the debate.

The Biden Campaign Fills Out Its Digital Team Ahead of Super Tuesday

Biden campaign boosts digital team with strategic hires for Super Tuesday primaries.

Biden campaign crafts digital debate strategy aimed at amplifying clips beyond Thursday

The Biden campaign is implementing a digital strategy to ensure voters see the best version of the president during and after the debate.

The Biden Campaign Fills Out Its Digital Team Ahead of Super Tuesday

Biden campaign boosts digital team with strategic hires for Super Tuesday primaries.
morebiden-campaign

Danone 'successfully hacked the Super Bowl' with Oikos so it's expanding the strategy to its other brands

Danone has successfully used a digital-first strategy around the Super Bowl to increase brand sales.
They are expanding this strategy to other brands, including Silk and SToK.

Universal Music Group Needs a International Hip-Hop & RB Marketing Manager

Develop global marketing strategy for Hip-Hop/R&B artists with focus on digital and creator strategy. Collaborate with internal stakeholders and manage artist branding to drive success.

White House Planning Conference for Social Media Influencers Ahead of TikTok Ban

To appeal to young voters, Biden may leverage online influencers and address topics like TikTok to improve his campaign performance.

TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience | AdExchanger

Targeting the 'movable middles' - non-loyal category buyers - can lead to higher brand sentiment and product adoption.
[ Load more ]