Repurpose, a small eco-friendly brand providing plant-based alternatives to plastics, has implemented AI to enhance various aspects of its operations. The company, which leads one-third of the compostable-tableware market and is sold in 20,000 retailers, leverages AI for better financial processes, marketing strategies, and employee reviews. CEO Lauren Gropper emphasizes that while using a technology known for its energy consumption may seem conflicting, it's essential for competing against larger companies and establishing a sustainable business model. The organization is evolving into an AI-powered entity to improve efficiency and resource allocation.
'We're a small but mighty company, so we do rely on external partners, and we need to utilize tools and technology to be able to compete in the marketplace with these much larger conventional players,' Lauren Gropper, Repurpose's CEO, said, adding that AI has 'been really helpful for us to help scale where we don't necessarily have the same financial resources' and that 'it's leveled the playing field.'
Gropper said Repurpose began using AI last year. The company started experimenting with ChatGPT for marketing and copywriting support. It then incorporated a third-party financial platform to improve its billing processes and streamline external payments to vendors and contractors.
#ai-in-business #sustainable-practices #small-business-innovation #eco-friendly-alternatives #market-competition
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