"It's kind of the Wild West right now," Olivia Joslin, the company's co-founder and chief operating officer, told Engadget in an interview. "We want to make it easier for AI companies to pay for the data they need." Their idea is simple: create a marketplace that connects AI companies that need access to fresh, high-quality data to the publishers who actually spend money creating it.
"Powerful AI models already exist and they have already been trained," Toshit Panigrahi, TollBit's co-founder and CEO told Engadget. "And right now, there are thousands of applications just taking these existing models off the shelves. What they need is fresh content. But right now, there's no infrastructure - neither for them to buy it, nor for content-makers to sell it in a way that is seamless."
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