ThredUp's recent AI tools, including visual search and Style Chat, are significantly boosting app visits and purchases, reflecting a change in consumer shopping behaviors.
"This change reflects how people shop today, moving away from traditional filters," said ThredUp's vp of product Tess Kornfield, highlighting the shift in consumer preferences.
Kornfield emphasized the success of these AI tools, stating that, "customers are four times more likely to make a purchase if they use one of these AI features."
With the launch of visual search, ThredUp has seen a 60% decrease in dead-end queries, indicating enhanced user interaction with the app.
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