The trend of utilizing short video snippets in corporate communication, inspired by platforms like TikTok, is gaining momentum. Analysts, such as Forest Conner from Gartner, emphasize the engagement benefits of video in conveying information effectively and saving time. Employees prefer video summaries over traditional documents. Tools from companies like Atlassian, Google, and Synthesia enable quick video creation and editing, allowing employees to become digital creators. This shift is partly driven by a reaction to excessive meetings, as video can convey information more succinctly than emails.
There is a definite rise in the use of short form, digestible video in the corporate workplace.”
As the storytelling axiom goes, 'Show, don't tell,' Connor said. 'Video provides a medium for showing in practice what may be hard to relay in writing.'
#corporate-communication #video-marketing #employee-engagement #digital-transformation #ai-video-tools
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