"Generative AI platforms increasingly conduct live web searches to respond to users' prompts. The platforms don't reveal how or where they search, but it's likely a combination of Google, Bing, and the platforms' own bots. Just a few months ago, those answers would have relied primarily on existing training data. Regardless, understanding how AI platforms conduct the searches is key to optimizing visibility in the answers."
"ChatGPT Path from Ayima, an agency, is a free Chrome extension that extracts citations, brands and products (entities), and fan-out queries from any ChatGPT dialog. Download the extension and converse with ChatGPT. Then click the extension icon to open a side panel with the key info, called RAG Sources ("Retrieval‑Augmented Generation"). Export the report via CSV for easier analysis. AI Search Impact Analysis is another free Chrome extension that analyzes multiple queries on Google AI Overviews."
Generative AI platforms now perform live web searches and often combine results from Google, Bing, and platform-specific crawlers while keeping search methods opaque. Answers that previously relied mainly on training data increasingly incorporate recent web pages, making citation visibility essential. Identifying which pages produce genAI answers and which brands or products influence responses helps assess competitive presence. Three tools can assist: ChatGPT Path extracts citations, entities, and fan‑out queries from ChatGPT dialogs; AI Search Impact Analysis finds AI Overviews, cited URLs, and brand mentions across queries; Peec AI delivers premium reports listing domains and URLs cited in genAI outputs for targeted prompts.
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