#seo

#seo

Australia's digital scene is buzzing, and some of the country's most talented agencies are leading the way. The Netty Awards are once again shining a light on these standouts, celebrating the creativity, strategy, and results that help brands capture attention and make a lasting impact online. From scroll-stopping social campaigns to clever digital strategies that drive real results, these agencies show that great work is as much about genuine connection as it is about clicks and follows.

If you ask a large language model (LLM) like ChatGPT or Google Gemini to solve your customers' pain points, it will give you an answer based on the easiest-to-verify information. That often includes published articles, consistent founder commentaries, structured product pages and other third-party references. If those answers do not include your brand, these learning models default to featuring your competitors.

Seasonal products create spikes in demand, drive urgency, and produce record-breaking sales, but they can quickly disappear from visibility if not properly prepared.

AI Overviews are transforming search marketing by allowing users to engage in natural dialogue with search engines, expecting comprehensive answers rather than lists of links.

John Mueller noted that "the higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming."

The PSO suite is now available as a standalone offer—fully compatible with all hosting platforms—allowing independent creators and small publishers to enhance their podcast SEO strategies.

Google does not use Google Analytics data for ranking websites, so if someone else mistakenly adds your analytics code, it won't impact your SEO.

Microsoft has introduced two new options to the Bing Webmaster Tools Search Performance report, allowing users to filter by 'device' and 'country', expanding the existing 'keywords' and 'pages' options.

"We are entering an era where content must serve two audiences simultaneously, humans and machines. That shift requires a very different mindset," said Chris Camacho, CEO at Cheil UK agency.

Google is preparing to roll out AI Mode ads widely, offering advertisers a powerful AI search experience where customers can explore complex questions with AI Mode.

Google confirms that traditional SEO techniques remain effective for ranking in Google AI Overviews, indicating that standard optimization practices are still relevant in today's AI-driven search environment.

To boost SEO and SERP rankings in this environment, a solid online reputation-fueled by strategic PR mentions-may now carry more weight than site traffic and backlinks.

Google's guidelines recommend making CSS files crawlable. While CSS has implications for SEO, crawlers typically parse HTML for text content and ignore class names.

For small-business owners, writing blog posts each month can start to feel like a chore, especially if writing isn't your thing.

With search engines evolving into AI-powered models, brand mentions have become more significant than traditional backlinks. GEO-optimization and large language model perception now determine visibility.

"Small businesses (1-50 employees) typically spend $500-3,000 per month on SEO services. Mid-sized companies (50-500 employees) usually spend $3,000-15,000 per month, while large enterprises (500+ employees) increase spending to $15,000-100,000."

In the ever-competitive landscape of real estate, visibility is everything. Your success hinges on getting in front of the right people, at the right time.