"In this episode, our managing editor Allison Schiff interviews Paul Longo, Microsoft's GM of AI in ads. They discuss the ways AI will transform advertising, from the use of AI technology to create advertising, which Microsoft is doing, to how advertising will become part of agentic AI experiences. (As a writer myself, I also enjoyed hearing him talk about experimenting with AI in some of his work as a screenwriter.)"
"As you reflect on 2025 and what's ahead for 2026, take a moment to listen to this episode for clues about how AI will show up in advertising in the year ahead. For anyone who is thinking about either of these two aspects of AI in advertising, which I think includes most of our subscribers, this episode is worth an extra listen."
AI will transform advertising through automated creative generation and integration into agentic AI experiences. Microsoft is using AI to produce advertising and experimenting with AI in screenwriting and creative workflows. Reflection on 2025 offers clues for how AI will appear in advertising during 2026 and what advertisers should prepare for. The fireside-chat podcast format provides candid conversations with industry leaders and reveals different sides of people and companies across the ad ecosystem. Listeners focused on AI-driven creative production and agentic ad experiences should consider following conversations that examine practical use cases and future implications.
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