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#advertising #podcasting #social-media #creator-economy #youtube #retail-media #influencer-marketing
fromwww.theguardian.com
1 day ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
#social-media
Media industry
fromNieman Lab
5 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Media industry
fromNieman Lab
5 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
more#social-media
#youtube
Social media marketing
fromTechCrunch
4 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
1 day ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Social media marketing
fromTechCrunch
4 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
1 day ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
#retail-media
Marketing
fromDigiday
17 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
17 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
17 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
17 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
17 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
17 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Online marketing
fromPCMAG
2 hours ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
Pets
fromDoggodigest
6 hours ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
fromIndependent
1 day ago

Kirsty Blake Knox: The new RTE Radio 1 jingles are underwhelming - no wonder Oliver Callan sounds unimpressed

Oliver Callan's bemusement with the new jingle reflects a broader sentiment about its unexpected similarity to Eurovision background music, which may not align with audience expectations.
London music
Boston Celtics
fromBoston.com
1 day ago

Derrick White, maybe the least likely NBA player to have a podcast, is doing just that

Derrick White, once shy, now hosts a successful podcast called White Noise, showcasing his personality and insights as an NBA champion.
Music production
fromSlate Magazine
2 days ago

I Was in a Music Rut. I Blame the Algorithm. I Found a Simple Way to Break Out of It.

Spotify's music recommendations became repetitive, prompting a search for alternative sources like public radio for fresh music.
fromThedrum
7 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromExchangewire
9 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Podcast
fromRAIN News
4 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
#ai-in-publishing
Media industry
fromDigiday
17 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
17 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
17 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
17 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
more#ai-in-publishing
Artificial intelligence
fromSocial Media Examiner
11 hours ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Marketing tech
fromThedrum
16 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Social media marketing
fromTechRepublic
3 hours ago

X Cuts Clickbait Payouts and Exposes a Creator Program Problem - TechRepublic

X is reducing payouts for clickbait content, penalizing creators while maintaining the problematic structure that incentivizes such behavior.
Online marketing
fromAdExchanger
1 day ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
#ai-influencers
Podcast
fromWIRED
4 days ago

AI Podcasters Really Want to Tell You How to Keep a Man Happy

Becoming a man's biggest source of stress is more detrimental than cheating in relationships.
Social media marketing
fromMail Online
9 hours ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Podcast
fromWIRED
4 days ago

AI Podcasters Really Want to Tell You How to Keep a Man Happy

Becoming a man's biggest source of stress is more detrimental than cheating in relationships.
Social media marketing
fromMail Online
9 hours ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
more#ai-influencers
Marketing tech
fromThe Hollywood Reporter
5 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#podcasting
Podcast
fromThe Hollywood Reporter
1 week ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Podcast
fromRAIN News
3 weeks ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Podcast
fromThe Hollywood Reporter
1 week ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Podcast
fromTechCrunch
1 week ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Podcast
fromRAIN News
3 weeks ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
more#podcasting
Marketing tech
fromThedrum
16 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Media industry
fromThe Verge
1 day ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
#podcasts
Podcast
fromRAIN News
6 days ago

Spotify launches new playlist technology for smarter podcast streaming

Prompted Playlist now includes podcasts, creating personalized playlists based on user history and real-time signals.
Podcast
fromRAIN News
6 days ago

Spotify launches new playlist technology for smarter podcast streaming

Prompted Playlist now includes podcasts, creating personalized playlists based on user history and real-time signals.
more#podcasts
Marketing tech
fromForbes
3 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Podcast
fromRAIN News
1 week ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
Marketing
fromThedrum
19 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Media industry
fromDigiday
1 day ago

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.
#programmatic-advertising
Marketing tech
fromAdExchanger
9 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
1 day ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromAdExchanger
8 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
9 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
1 day ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromAdExchanger
8 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
more#programmatic-advertising
Media industry
fromDigiday
1 day ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
Marketing tech
fromExchangewire
13 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Media industry
fromRAIN News
6 days ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.
Podcast
fromRAIN News
2 weeks ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Marketing tech
fromExchangewire
7 hours ago

Huffpost UK adopts Taboola's DeeperDive GenAI

HuffPost UK has adopted DeeperDive, a Gen AI answer engine, enhancing user engagement with instant, trustworthy content sourced from their own journalism.
Marketing tech
fromExchangewire
13 hours ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Marketing tech
fromVariety
1 day ago

Nielsen Names Roberto Ruiz Head of Measurement Science

Roberto Ruiz has been appointed head of measurement science at Nielsen to enhance viewer activity measurement across media platforms.
Podcast
fromRAIN News
2 weeks ago

Why not? New research identifies "podcast holdouts" - the 25% unlisteners

25% of American adults have never listened to a podcast, primarily older, female, and white demographics.
Media industry
fromSemafor
2 weeks ago

Exclusive: Substack rival Beehiiv makes a push into podcasting

Beehiiv enters podcasting to compete in the creator economy by offering a comprehensive service for independent creators.
Marketing tech
fromExchangewire
5 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
fromForbes
1 month ago

Four Takeaways From Apple's Entry Into Video Podcasts

Apple made a splash last week with its announcement about it a major overhaul of its podcasting platform to support native video, allowing users to seamlessly switch between audio and video within the Apple Podcasts app. Apple explained that "Using HTTP Live Streaming (HLS) technology, the update enables adaptive, high-quality video playback and supports dynamic, server-side advertising for creators." For video podcast advocates, this Apple announcement validated their insistent claims that video podcasting would prevail in the marketplace and eventually eliminate audio podcasting.
Apple
#podcast-marketing
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
more#podcast-marketing
Marketing
fromRAIN News
1 month ago

Audio and podcasts best venues for consumer engagement in sports (Audacy)

Avid sports fans are younger, more diverse, and increasingly reached through audio rather than television, representing a 40% lift in purchase intent for brands.
Podcast
fromRAIN News
1 month ago

Libsyn reveals 2025 "surge"

Libsyn achieved 48% year-over-year ad revenue growth in 2025, driven by increased ad impressions, creator payouts, and doubled upfront advertiser commitments, while launching the Libsyn Audience Network for scaled brand reach.
Podcast
fromRAIN News
1 month ago

Podstock releases AI assistant promising podcast publisher liberation

Podstock launched Agent, a purpose-built AI assistant for podcast businesses that automates analytics, inventory planning, and campaign execution directly within client workflows.
Podcast
fromwww.theguardian.com
1 month ago

A loving homage to pop culture's also-rans: best podcasts of the week

Several new podcasts celebrate overlooked pop culture figures, explore nuanced cultural debates, critique AI-generated content, examine Viking history, and investigate a wrongful murder conviction case.
#podcast-consumption-trends
Podcast
fromRAIN News
1 month ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
fromDigiday
1 month ago
Podcast

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcast audiences prefer audio as primary format but increasingly expect video content, requiring publishers to invest in both formats strategically.
Podcast
fromRAIN News
1 month ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
more#podcast-consumption-trends
fromThe Drum
2 months ago

Podcast: the future of platforms and marketing

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Marketing
#podcast-analytics
more#podcast-analytics
Podcast
fromInc
1 month ago

The Corporate Podcast Bubble Is About to Burst

Podcasts are 60% slower than reading, with speaking at 150 words per minute versus reading at 238 words per minute, yet companies continue launching them as thought leadership tools without evidence of effectiveness.
#podcast-growth
more#podcast-growth
fromRAIN News
2 months ago

A tale of two lists: Top new and existing podcasts of Q4

The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison's Top 50 Podcasts of Q4 list. First, the top ten new podcasts of 2025: Now, Edison's top 50 of all podcasts in Q4 - the top 10 shown below: The Joe Rogan Experience Crime Junkie
Podcast
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