Valve Changes Steam's AI Disclosure Rules for Game Developers
Briefly

Valve Changes Steam's AI Disclosure Rules for Game Developers
""We are aware that many modern game development environments have AI powered tools built into them. Efficiency gains through the use of these tools is not the focus of this section," reads the generative AI disclosure form for developers, as seen in a screenshot posted by Carless on LinkedIn. "Instead, it is concerned with the use of AI in creating content that ships with your game, and is consumed by players. This includes content such as artwork, sound, narrative, localization, etc.," the form reads."
""Developers still need to disclose use of generative AI to generate content - either pre-rendered or live generated - across the game, the Steam store page, Steam community assets or marketing materials. Just like the earlier version of the form, developers also need to describe their use of generative AI in a text box. The studio's message will be displayed in the 'About This Game' section of the game's Steam store page.""
Valve clarified that AI-powered tools used to speed development do not require disclosure on a Steam game page. Disclosure is required for generative AI that creates content shipped with the game or displayed to players, including artwork, sound, narrative, localization, store pages, community assets, and marketing materials. Developers must describe generative AI usage in a text box that appears in the About This Game section on Steam. Steam also requires disclosure when AI generates content or code during gameplay. The guideline distinguishes internal tooling efficiency from AI-generated assets consumed by players.
Read at Gadgets 360
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