"The change, which was pointed out by Simon Carless on LinkedIn, suggests that Valve is no longer concerned by the use of AI tools that assist development, stating, "Efficiency gains through the use of [AI-powered dev tools] is not the focus of this section." These tools could included a variety of things, such as AI-generated transcripts of meetings to code helpers that have become prevalent in most programming environments."
"Valve states the the aim of its disclosure policy is to inform players when AI is used to generate content, from marketing and conceptual assets to in-game ones that players will interact with. Developers are able to specify what assets have been generated and indicate, via a single checkbox, whether or not players will interact with AI-generated content during gameplay, be it images, audio, or other content."
"This is the first time Valve has made a significant change to the AI disclosure rules since its introduction in 2024, when generative AI use in game development began rising. While there are thousands of games on Steam that disclose the use of AI, the policy is still voluntary and not enforce by moderation on Valve's end, meaning many developers might omit the disclosure on their store pages."
Valve changed its AI-disclosure guidelines to remove the requirement for studios to disclose whether games were developed with AI-powered dev tools and to emphasize disclosure of AI-generated assets. The guidelines state that efficiency gains from AI-powered dev tools are not the focus, covering tools from meeting transcripts to coding helpers. The policy aims to inform players when AI generates marketing, conceptual, or in-game assets, and lets developers mark generated assets and indicate via a checkbox whether players will interact with AI-generated images, audio, or other content. The policy remains voluntary, unmoderated, and contrasts with rival storefronts and ongoing industry debate over AI use.
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